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Mark Zuckerberg has come a long way from his “tech bro” hoodie-wearing days.

Knewz.com can reveal the Facebook CEO has gone through a mid-life makeover – and online trolls can’t get enough of his new look.

Zuckerberg, 40, has stirred up chatter online over his shocking new appearance – and has seemingly ditched his once-frugal ways as he dedicates himself to his rebrand.

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A post shared by Mark Zuckerberg (@zuck)

During a podcast taping in April, the tech mogul turned jiu-jitsu enthusiast was spotted wearing a De Bethune DB25 Starry Varius timepiece, which comes with a $95,000.

The wristwatch was just the latest example of Zuckerberg sparing no expense when it comes to his recent makeover.

While Zuckerberg used to be frequently pictured in frumpy t-shirts and “tech bro” basic hoodies and always kept his hair short, he’s recently been spotted pushing the limits with his fashion choices with a fur-trimmed suede coat, gold chain, and noticeable fake tan.

His look is a far cry from his past sighting slathered in sunscreen at the beach, which quickly became fodder for memes.

Social media have taken notice, too.

Popular X user Derek Guy, who is known for his expertise on menswear and dunking on trolls, drew laughs when he shared a split screen image of Zuckerberg and Tom Hanks‘ troublemaking son, Chet.

He captioned the post: “Mark Zuckerberg’s makeover is crazy.”

Users quickly filled the replies with snarky comments sparked by Zuckerberg’s new appearance.

One user wrote: “The hoodie is over.”

In another post from Guy, he shared a photo of Zuckerberg alongside his expensive wristwatch while commenting on the Meta CEO’s claim that he did not hire a stylist to help him with his new look.

Guy captioned the post: “i think i was the first to note mark zuckerberg’s style transformation. someone from his team told the NYT that he doesn’t use a stylist, but after his recent custom shirt with Amiri and De Bethune DB25 Starry Varius watch, i find that hard to believe.”

One user joked: “The Zuck has so much drip it made me forget that he is a robot.”

Another chimed in: “Who knew ditching the LEGO hair cut would make a robot look slightly less like a robot.”

The so-called “menswear guy” wasn’t the only to point out Zuckerberg’s startling new appearance.

Another X user shared a before and after image of the mogul, adding: “Mark Zuckerberg’s makeover is so funny. Previously, he was trying to look like a Roman emperor, but people thought he was trying to be Data from Star Trek. The new one is … kind of 1970s surfer dude? Except that t shirt and necklace probably cost $10,000.”

In the post-glow up image, Zuckerberg is seen with his curly hair grown out. While he wore a plain navy t-shirt, a flashy gold necklace hung around his neck.

A third user mocked: “Mark Zuckerberg changed his hair style and hasn’t looked back.”