Employers prefer applicants that are well aware of what they're getting into, and feel confident about being well-suited for the company's culture and objectives. Without doing your homework, you may spout an overly generalized response that makes it clear that you're uninformed. Before your interview, take the time to do some digging into the organization's culture, the details of the position, and their mission. Then prepare to explain why your experience and expertise would integrate perfectly.
