You don't need to wait for an occasion like a birthday or bridal shower to plan a lovely brunch — celebrating all of the amazing women in your life is reason enough. Brunch is the ideal opportunity to treat your friends and family to tasty food and delightful cocktails and, most importantly, let them know just how much you appreciate their love and support. Here's how to pamper all of the women in your life with the ultimate celebratory brunch, because they deserve it.

Create Crowd-Pleasing Grazing Stations

Keep the menu casual with a grazing station where guests can serve themselves. Think: a bagel bar complete with smoked salmon, multiple flavors of cream cheese, and plenty of veggie toppings, or a board piled high with waffles and fresh fruit. The casual vibe allows for more mingling and conversation than a sit-down brunch — not to mention, it means less time stuck in the kitchen for the host.

Serve a Signature Cocktail

A full bar setup seems like overkill for brunch, so keep it simple with a signature cocktail that everyone will enjoy, like the Ketel One Botanical Spritz. Create a cocktail table with all three varietals of Ketel One Botanical — Peach & Orange Blossom, Grapefruit & Rose, and Cucumber & Mint — as well as sparkling water and all kinds of fresh fruit and herb garnishes. Set out a small card with the Ketel One Botanical Spritz recipe, so guests can build their own; just combine 1.5 ounces of Ketel One Botanical, 3 ounces of sparkling water, plus their favorite garnishes, and they’ve got a bubbly, delightful cocktail sure to please.

Plan a Pampering Activity

Your average Sunday brunch might end after bagels, but this is not your average brunch. Go the extra mile by planning a relaxing activity for your guests. Ask your local florist for an assortment of in-season blooms, so your guests can assemble their own bouquet, or lay out all the materials for a simple self-care DIY, like a homemade sugar scrub or essential-oil-perfumed bath salts. Creating something together — especially when it's a simple, low-stakes project — can be surprisingly fun.

Raise a Glass to the Women Who Inspire You

Before brunch wraps up, take a moment to propose a toast to all the wonderful women in your life. Spending a few minutes telling your guests exactly how much they mean to you will mean the world to them. There's no holiday dedicated to friendship, so it's easy to overlook the impact our friends have on us — but simply saying "thank you" can be a powerful thing.

Curate Thoughtful Party Favors

Last but not least, give each guest a small yet thoughtful party favor on their way out the door. It could be as simple as a handwritten thank-you note personalized to each guest, or a little something you know she'll appreciate, like a $10 gift card to her favorite coffee shop or a lip balm you know she's obsessed with. Even a small token of your appreciation can go a long way.

Design: Marissa Dickson