Patagonia

From Toilet Seat Cover to Street Style Staple, How the Fleece Became Cool Again

With the ubiquity of fleece in all its forms — oversize hoodies, mixed-print jackets, half-zip pullovers (the unofficial uniform of tech bros) — it's almost hard to believe how unbelievably uncool it was when the fabric was first conceived 40 years ago.

Patagonia's New Tag Has a Hidden Message: "Vote the Assh*les Out" — Oh, Patagonia, We Hear You

We're assuming the intention behind Patagonia's revamped "VOTE THE ASSH*LES OUT" tag was not meant to be hidden for long.

The Cozy Fall Trend That’s Dad- and Fashion-Girl-Approved

This Fall is bringing with it a cozy cold-weather trend that your dad would totally approve of.

This Street Style Star Is Showing Up All Over Couture Week in a Patagonia Baseball Cap

The innovation, the mixing and matching, is maybe exactly what makes street style stars so fun to watch — style that relies all at once on big-budget splurges and then understated mass-market finds that somehow work together seamlessly in an I-wish-I'd-thought-of-that kind of way.

Patagonia to Donate All of Its $10 Million Black Friday Profits to Environmental Organizations

Update: Patagonia's holiday efforts have exceeded all of the company's expectations.

If You Don't Think Your Outfit Will Look Cute With a Fleece, Reformation's Gonna Make You Reconsider

I spent many of my early postcollege days refining my outerwear wardrobe, which mostly meant shelving bulky fleeces and jackets and investing in a sleek coat I could wear to the office and over cocktail dresses.

Patagonia Wants You to Refuse to Buy Its New Clothes