Alana Peden

Alana Peden is an award-winning executive storyteller, strategist, and brand shaper. Platform-agnostic, she cut her teeth in print (at magazines like InStyle and More) before holding senior digital positions (at Penske Media Corporation and Bustle Digital Group). In 2017, she conceived and launched Elite Daily's fashion and beauty verticals. More recently, she served as the editor in chief at StyleCaster, where she launched digital issues and trounced traffic and revenue records for six years. Currently Alana is a contributing editor and writer for PS and a certified Zumba instructor. She splits her time between New York City and Palm Beach, FL, and her attention between Ceviche and Ponzu (her rescue kittens).