Photo of author Samantha Sasso

Samantha Sasso

Senior Editor, Branded Content

Samantha Sasso is an editor of branded content for Vox Media, and covers the latest trends in beauty, fashion, and entertainment. Beyond POPSUGAR, her work has appeared in The Cut, NowThis, and Refinery29, among others. When she’s not exploring the new launches at Sephora, she can be found at her local thrift store, the baking aisle of the supermarket, or in a group chat asking everyone if they’ve a Shiv or a Kendall.

Latest Posts From Samantha

Why This Full-Coverage Concealer Is the Most Valuable Product in Our Routines

Feb 13, 2025

Why This Full-Coverage Concealer Is the Most Valuable Product in Our Routines

Those not in the know may assume the blurring makeup trend is new, but Hourglass redrew the blueprint for mainstream blurring makeup years ago: first, with the Hourglass Ambient® Lighting pressed powders and, in 2020, with the Hourglass Vanish™ Airbrush Concealer ($38).

Paid Content For Sephora

It’s Time to Finally Restock Your Bra and Underwear Collection

Jan 29, 2025

It’s Time to Finally Restock Your Bra and Underwear Collection

It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable.

Partner Content From Maidenform

How to Take the Best "Everything Shower" of Your Life

Jan 3, 2025

How to Take the Best "Everything Shower" of Your Life

Though not a new concept, when the "everything shower" took the internet by storm almost two years ago, the concept became a mainstream trend, officially entering the zeitgeist as the comprehensive ritual you and everyone you know was secretly swearing by.

Partner Content From Nordstrom

The Best Beauty Products to Darken Your Everyday Look For Fall

Oct 25, 2024

The Best Beauty Products to Darken Your Everyday Look For Fall

Once upon a time, you couldn't wear dark makeup without being considered "neo-goth."

Partner Content From Nordstrom

Sep 18, 2024

How These Sisters Turned Their DIY Traditions Into a Natural Hair-Care Brand

There are a lot of things sisters can say they shared throughout their lifetimes — clothes, old textbooks, that one family car on its last leg — but few can add a successful beauty brand to that list.

Partner Content From Walmart

Bolden Co-Founders Say Skin Care Isn’t a Luxury — It’s a Need

Sep 18, 2024

Bolden Co-Founders Say Skin Care Isn’t a Luxury — It’s a Need

Some may say that going into business with family can be messy, but the co-founders of Bolden, a skin-care brand formulated with women of color in mind, would say otherwise.

Partner Content From Walmart

These 3 Makeup Trends Are the Secret to an Effortless Glow This Summer

Jun 11, 2024

These 3 Makeup Trends Are the Secret to an Effortless Glow This Summer

There's something to love about all four seasons, but it's fundamentally true that summer is a fan favorite.

Partner Content From Ulta Beauty

3 New Sneakers Every Kind of Runner (or Walker) Will Want For Summer

May 2, 2024

3 New Sneakers Every Kind of Runner (or Walker) Will Want For Summer

One of the oldest myths in the fitness world is that in order for you to be classified as a capital-R runner you need to meet a few qualifications, like completing a half marathon or, at the very least, a 10-minute mile.

Partner Content From Nike

Blisters, Bobs, and Lots of Sweat: How the "Challengers" Cast Got So Hot

Apr 29, 2024

Blisters, Bobs, and Lots of Sweat: How the "Challengers" Cast Got So Hot

Watch out!

I Put 3 Makeup Setting Sprays to the Test During a Sweaty Music Festival

Apr 12, 2024

I Put 3 Makeup Setting Sprays to the Test During a Sweaty Music Festival

Festival and concert season is here, meaning it's time to dust off your clear bag that's been stowed away since last year, break out the glitter eyeshadow, and write out your festival packing list.

8 Fast-Acting Products That Will Prepare Your Skin For Spring

Apr 4, 2024

8 Fast-Acting Products That Will Prepare Your Skin For Spring

When testing a new skin-care product, the rule of thumb is to give it at least a month before determining if it's a dud.

Partner Content From Sephora

I Got Lip Filler For the First Time, and My Life Will Never Be the Same

Feb 28, 2024

I Got Lip Filler For the First Time, and My Life Will Never Be the Same

My friends and I have a bad habit of sending photos of celebrities back and forth to one another talking about the rumored cosmetic procedures they've had done.