Photo of author Sidra Imtiaz

Sidra Imtiaz

PS Contributor

Sidra Imtiaz is a freelance British Pakistani Muslim beauty writer and PR expert based in London, but often in the US. She has written for Refinery29, Glamour, InStyle, Bustle, Who What Wear, and PS. She's a lover of all things beauty, an avid reader, and, true to stereotype, a tea lover.

Latest Posts From Sidra

The Viral "Clean Girl" Aesthetic Is Really Isolating For Me

an hour ago

The Viral "Clean Girl" Aesthetic Is Really Isolating For Me

Social media being bad for your self-esteem is not a fresh take – we all know all too well the feeling of doomscrolling late into the night comparing yourself to people who seem to have your dream wardrobe, house, car, job, fill-in-the-blank.

Real Couples Share How Their Chronic Skin Conditions Impact Their Relationships

Jan 23, 2025

Real Couples Share How Their Chronic Skin Conditions Impact Their Relationships

"Couples skin care" is currently trending on TikTok, where the hashtag is flooded with radiant pairs perched over his and hers sinks, often accompanied by matching headbands, aesthetic products, and barely a blemish in sight.

Your Unsolicited Skin-Care Advice Does More Harm Than Good

Dec 4, 2024

Your Unsolicited Skin-Care Advice Does More Harm Than Good

"You look tired."

How to Gua Sha, Plus a Quick History Lesson to Appreciate Its Origins

Sep 19, 2024

How to Gua Sha, Plus a Quick History Lesson to Appreciate Its Origins

Within recent years, gua sha has become quite popular among skin-care lovers, but this ancient practice has been a part of Chinese medicine and Eastern well-being rituals long before it became mainstream in the Western world.

I'm a Woman of Color With Psoriasis, but That Diagnosis Wasn't Easy to Get

Sep 5, 2024

I'm a Woman of Color With Psoriasis, but That Diagnosis Wasn't Easy to Get

According to the National Psoriasis Foundation, around 125 million people have psoriasis — that's two to three percent of the population — including me.