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Photos by Kathleen Owens, Design by Clara Shader-Seave
Capturing memories has always been important to me. Since I was five years old, I've carried a camera wherever I go, documenting moments and, eventually, art directing my own life. Before social media, my photos remained in scrapbooks or in frames. Now, anyone with an internet connection has access to what I put out there, emphasizing that the photos we post are digital representations of who we are. That's why taking time to craft your own aesthetic — a visual theme or vibe — is important. Whether you're sharing a photo of your girl dinner or a selfie in your new suede jacket, every photo has something to say.
Curating an aesthetic that's meaningful to you is not only a fun exercise in self-expression, it's also an art form. Nothing gets my creativity flowing more than shooting content. You don't have to be an influencer or own a professional camera to share your story, either. That's the beauty of it. My instax mini 12™ camera is perfect for taking artistic snapshots that reflect my personality. The instant camera is easy to use (there's only two settings) and because it shoots with film, every photo I take is intentional. There's also a nostalgic element you just can't achieve with a phone or a digital camera — every photo has a retro flair, which is a whole vibe unto itself.
While I also shoot with a DSLR, my instax mini 12™ prioritizes authenticity over perfection, which is refreshing in a space that's typically edited and filtered. You also never know exactly how your instax® print is going to turn out, which is part of the charm. If you're looking to step up your aesthetic — or you're holiday shopping and know someone else who is — consider the instax mini 12™ your key to unlocking a new level of creativity. Utilize the photography tips below to get the most out of your experience.
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Consider Color
Color helps a photo pop and can influence the mood of your image. Experiment by choosing a certain theme (such as pastels or jewel tones), keeping the colors monochrome or tonal, or incorporating a splash of a contrasting hue to make an object stand out. Whatever vibe you're going for, keep in mind that cooler tones tend to give off a calm, soft vibe while warmer tones skew more energetic and lively.
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Curate the Composition
Dressing up your shot with an accessory or two makes a big difference when capturing tablescapes or stylized moments. It can be as simple as throwing a piece of greenery into the frame or laying a pair of sunglasses onto the table. For a classic hand-holding-a-latte shot, try showing off your personality by wearing a ring or a bracelet.
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Frame Within a Frame
This technique is as straightforward as it sounds (and explains why mirror selfies are so visually appealing). By placing your subject within an already existing frame, you lock the viewer's focus on a specific point, creating depth and context. A mirror is an easy way to do this, but windows, doorways, arches, trees, fences, or shadows can also serve as interesting frames.
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Apply the Rule of Thirds
The Rule of Thirds is a popular technique for composing more engaging photos. The principle works by imagining your frame is divided into a grid of nine equal parts using two horizontal lines and two vertical lines. This creates four intersection points, and the idea is to position the subject of your photo at these intersections rather than centering it. It demonstrates that sometimes all it takes is a slight shift in your framing to create a more dynamic image.
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Create Depth
Photography may be a two-dimensional art form, but communicating depth can be achieved by playing with perspective and finding the right angle. Contrast plays a role as well. The more contrast you have between your foreground, midground, and background, the more pronounced the depth in your photograph will be, helping it feel more realistic.
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Incorporate Shapes and Texture
Shapes are a fundamental element of design and an easy way to add interest to your photos. Look for strong, easily recognizable shapes in your space such as buildings, mountains, balloons, or balls. To highlight standout textures, get in close and show the contrast between opposing materials. When combined, shape and texture help to create a multi-dimensional image that feels visually rich.
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Shift Perspective
This is a good tip to keep in mind when shooting an ordinary setting or object. Simply adjusting your angle or changing position can give your subject a whole new energy. Play with extremes by shooting directly above or below, or meet somewhere in the middle by only slightly tilting your lens. Either way, you're bound to capture a unique POV.
There's so many ways to explore your creativity with instax®. For more inspiration, check out the brand's inspiration page. And don't sleep on the INSTAX UP™! App either, which allows you to easily scan your prints and turn them into digital downloads.