29 Beauty Launches Our Editors Can't Get Enough of This August

Photo Illustration Keila Gonzalez
Photo Illustration Keila Gonzalez
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It's officially August, which means many locations around the world are experiencing melt-your-face-off kinds of heat. If you've spent the last few weeks frantically googling "Does sweatproof makeup exist?" don't fret — we're here to help. As beauty editors, our inboxes are consistently flooded with beauty's latest and greatest, and we've spent the last month testing out all the newest summer launches in the hair, skin, makeup, body, and fragrance categories.

Brands have been dropping spanking-new products that are sure to help you beat the heat. We've found facial sunscreens that will protect you from the sun's scorching rays, hair treatments that will smooth frizz no matter how humid it is outside, and the best moisturizers that will keep your skin hydrated even in the driest of climates. To make it easier for you, we've tested hundreds of beauty products that are dropping this month and compiled an editor-vetted list of our absolute favorites.

Whether you're looking to update a few products in your skin-care routine, seeking out makeup in brighter hues to match your warm-weather outfits, or just wanting to be "in the know" when it comes to all things beauty, there are plenty of new launches for you to feast your eyes (and hopefully your hands) on. Keep reading to check out the picks that have landed permanent spots in our beauty bags.

Best Oil Cleanser
hellobubble.com

Best Oil Cleanser

Bubble First Class Cleanser ($17)

"I love an oil cleanser. They're so effective at melting away makeup and sunscreen without needing to aggressively tug at my skin and leave my face feeling plump and hydrating. The new Bubble First Class Oil Cleanser quickly became a favorite in my medicine cabinet for its lightweight, bouncy, serum-like texture that transforms into a milky cleanser when it comes into contact with water. It removes all traces of makeup from my skin without leaving behind any stripped, dry feeling." — Jessica Harrington, senior editor, beauty

Best Overnight Lip Mask
sephora.com

Best Overnight Lip Mask

Lawless Forget The Filler Overnight Lip Plumping Mask ($22)

"The Lawless Forget the Filler Overnight Lip Plumping Mask is a staple in my beauty routine, and it recently just launched a new flavor, Sweet Daisy, which I'm completely obsessed with. It's sweet but not overpowering, making my lips kissable. (Now I just need to find someone to kiss me.) The mask always keeps my lips hydrated overnight, but I also love using it during the day for extra shine. It wears well on its own, but it also looks great layered over lip liner. It's 100 percent a must-have for me." — Renee Rodriguez, staff writer and social producer

Best Antiaging Serum
dermstore.com

Best Antiaging Serum

SkinCeuticals P-TIOX Anti-Wrinkle Peptide Serum ($148)

"Let me be frank: there is no skin-care product equivalent to Botox injections — and you should run far away from any brand that makes such a claim because they are in the business of deception — but you can double down on your results. That's the approach Skinceuticals took with this serum; it's formulated with skin-plumping peptides that are meant to work in conjunction with your tweakments. It won't freeze the muscles under your skin, and it's certainly no Magic Eraser for wrinkles. It has, for me at least, softened some of my fine lines with consistent use over the course of three weeks." — Kelsey Castañon, senior content director

Best Gel Moisturizer
dermstore.com

Best Gel Moisturizer

Dr. Loretta Barrier Repair Gel Cream 50ml ($65)

"I test a lot of products. Like, a lot. And Dr. Loretta's products have stood the test of trends — I keep coming back to her even if I have 10 other products waiting on my shelf. The new Barrier Repair Cream has become such a morning staple that it has already been finished and restocked. It leaves my skin feeling plump and primed for SPF, and I swear it helps keep my rosacea from flaring." — Aviel Kanter, director, branded content

Best Flavored Lip Balm
burtsbees.com

Best Flavored Lip Balm

Burt's Bees Limited Edition Wild Blueberry Lip Balm ($7)

"Imagine a world in which you get all the yummy, hydrating, healing goodness that comes with a tube of Burt's Bees lip balm, only it comes in recycled paper packaging that also happens to better the planet. That's what you get with this limited-edition balm, which benefits the preservation efforts of Katahdin National Park in Maine. Bonus: it smells like the kind of blueberry jam you'd find at a local farmer's market. " — KC

Best Face Mist
nordstrom.com

Best Face Mist

La Prairie Skin Caviar The Mist ($185)

"I've been regularly reaching for this skin mist from La Prairie, and my skin has been loving it. A few sprays add a ton of long-lasting moisture to my skin, thanks to ingredients like the brand's Caviar Hydroessence. I only wish it came in a larger bottle because I have already made such a huge dent in mine." — Ariel Baker, associate editor, beauty

Best Water Cream Moisturizer
reviveskincare.com

Best Water Cream Moisturizer

ReVive Hydrogel Moisturizer ($195)

"In the summertime, there's nothing I love more than dosing my face with hydration by way of a water cream-based moisturizer. The new ReVive Hydrogel Moisturizer ticks all of the boxes on my 'perfect moisturizer list' and then some — it's lightweight, instantly boosts radiance, and leaves skin feeling plump and supple. It's packed with red algae extract, peptides, and hyaluronic acid to deliver intense moisture, not just sit on the surface of your skin." — JH

Best Hydrating Eye Patches
nordstrom.com

Best Hydrating Eye Patches

NuFace IonPlex Hydra-Gel Power Patches ($55)

"Think about some of the things you sprinkle into your morning smoothie to give your day a little boost, like magnesium powder for energy, or electrolytes for hydration. These patches contain those same ingredients (plus skin-plumping amino acids) in eye mask form to give the area a brightened, smooth appearance. I keep mine in the fridge for an instant de-puffing effect." — KC

Best Toner
nordstrom.com

Best Toner

Sulwhasoo The Ultimate S Enriched Water ($135)

"OK, I know paying over $100 for something called 'water' may cause your eyes to roll, but hear me out. This product has truly made such a huge difference in my skin's elasticity and hydration. I mean, to the point where people have been asking me, 'What have you been doing?' I've been patting my face with this water, that's what. It's the first step in my nighttime routine; after cleansing, I add about a nickel's worth into my palms and press into my face, allowing the brand's proprietary ginseng berry elixir and bioflavanoid ingredient to go to work." — AK

Best SPF
cielecosmetics.com

Best SPF

Ciele Cosmetics Bronze & Protect SPF 50+ ($36)

"I've been taking the less is more route when it comes to makeup ever since I started experiencing acne again, and the Ciele Cosmetics Bronze and Protect fits into my new routine perfectly. It can be mixed with skin-care products, a foundation, or on its own, and I've tested out all three routes. Personally, I like to add a little bit of serum to thin it out, and it gives my skin a really nice overall glow. It's like using popular bronzing drops, except it has the added benefit of SPF 50. A win in my book." — RR

Best Gel Cleanser
sephora.com

Best Gel Cleanser

Tower 28 Beauty SOS Gentle Hydrating Gel Cleanser + Makeup Remover ($20)

"I get rosacea flare ups, so I have to be very careful about everything that goes on my face, especially when it comes to ingredients that will strip my skin and fracture my moisture barrier. This even applies to the product I use to wash all the other products off my face. I was already a fan of the SOS facial spray with the much-talked about ingredient hypochlorous acid, so I was excited to try the new SOS cleanser. Though it doesn't have much of a lather, it has stayed true to its word of being safe for sensitive skin without causing burning eyes or leaving skin feeling tight. While I haven't used it as a makeup remover, I do feel like it's done a good job of removing the layers of SPF I have on during the day." — AK

Best Acne Exfoliating Pads
sephora.com

Best Acne Exfoliating Pads

Murad Skincare Salicylic & Glycolic Acid Body and Face Pads ($49)

"Summer encompasses all the things I love: beach days, al fresco brunches, my birthday, Summer Friday's, warmer weather. Unfortunately for me, the latter part also brings an uptick in body acne, particularly on my back, where it's harder for me to reach. I have been loving Murad's brand-new Clarifying Body Spray ($48) for that exact reason — all you need to do is spritz its salicylic acid-packed formula in the general direction of your back and watch (or ask someone else to watch) as your breakouts lessen by the day — but for occasions you're traveling or just need a more portable solution, that's where these Body and Face Pads come in. Each one is pre-soaked with a whopping 20 percent (!) of salicylic acid, plus exfoliating glycolic acid, for a heavy hitting acne treatment. Just swipe and go." — KC

Best Depuffing Eye Masks
ysebeauty.com

Best Depuffing Eye Masks

YSE Beauty Overachiever Brightening Eye Masks ($36)

"I don't know how, but even without being in a refrigerator, these eye masks feel cold — a good thing for tired, puffy under eyes. They also don't slip and slide around like most eye patches, which is why I don't typically incorporate them into my regimen. They actually grip to the skin (not in an ouchie way), which makes me feel like the ingredients — vitamin C, peptides, hyaluronic acid, allantoin, and glycerine — are actually penetrating. I like to throw them on either first thing in the morning while I'm having my coffee and doing my AM routine, or right before bed while I'm reading my book." — AK

Best Peptide Lip Treatment
ulta.com

Best Peptide Lip Treatment

Ole Henriksen Pout Preserve Peptide Lip Treatment ($22)

"I'm already a huge fan of these Ole Henrickson lip balms, so when it came out with a new beige-neutral shade, I had to try it. This version is the original formula that we all know and love, but with a more neutral tint that you can just throw on without thinking too much about it." — AB

Best Vitamin C Serum
sephora.com

Best Vitamin C Serum

Kora Kakadu Plum Brightening Vitamin C Serum with Hyaluronic Acid ($75)

"Kora Organics just launched the Kakadu Plum Vitamin C Serum, and it's quickly becoming a fast favorite. I have a ton of dark spots and sun damage from spending hours at the beach without SPF (I know, major no-no), and while I once thought my 'freckles' were cute, I now know they're anything but. This serum gives my skin an immediate glow, and I love that it's slowly sloughing away at my dark spots at the same time." — RR

Best Night Cream
credobeauty.com

Best Night Cream

Tata Harper Superkind Calming Creme ($130)

"Believe me when I say I scraped every last ounce out of the crevices of my first jar of this cream. I am a sucker for a thick, nighttime cream that feels like a cocoon for your skin. I have a tendency toward redness, and this cream felt like a salve for those days when I was extra irritated — especially when I spent a little too much time in the sun. This cream was formulated just for such situations, with its three-in-one redness technology: a combo of Tazman pepperberry (which is clinically proven to reduce itching, burning, and skin redness), anti-inflammatory Tahitian golden microalgae, and a soothing marine prebiotic complex." — AK

Best Smoothing Face Mask
nordstrom.com

Best Smoothing Face Mask

The Outset Cool Cream Smoothing Mask with Electric Daisy ($44)

"I love doing face masks weekly, but I find that a lot of the ones on the market are geared toward exfoliation. The Outset's Cool Cream Smoothing Mask With Electric Daisy is all about hydration — sans irritation. It's made with electric daisy, a floral used to target fine lines, arnica to reduce redness, and Yerba mate. I use it once a week overnight and I always wake up with the softest skin ever." — RR

Best Bakuchiol Moisturizer
sephora.com

Best Bakuchiol Moisturizer

Dr. Jart+ Prejuvenation Firming Bakuchiol Cream for Preventative Aging ($64)

"The first thing I notice about moisturizers — or any product, for that matter — is the texture. It can be packed with the greatest, most effective ingredients, but if it doesn't feel good to use, I know it's not likely to earn a permanent spot in my routine (and I know I'm not the only one). While the Dr. Jart+ Prejuvenation Firming Bakuchiol Cream for Preventative Aging is packed with great antiaging ingredients — namely, bakuchiol, a natural retinol alternative — my favorite thing about it is the silky finish it leaves behind on the skin. It's thicker than a water or gel cream but still lightweight. I want to put it all over my body. " — JH

Best Mascara
target.com

Best Mascara

Maybelline Lash Sensational Firework Volume and Length Mascara ($12)

"Superficially speaking, I wasn't sure I'd like this mascara. I tend to avoid plastic wands, in favor of bristle brushes, because they always seem to lead to clumps, and I'll admit I have a slight aversion to the color pink. Well, I was wrong with this one. Not only does the Maybelline Firework Mascara deliver the dark, dramatic lash look I love, but it also stands up against the 500 layers I apply each and every time, nary a clump in sight." — KC

Best Cream Blush
sephora.com

Best Cream Blush

Makeup By Mario Soft Pop Plumping Blush Veil ($30)

"Makeup by Mario came out with new shades of its Soft Pop Plumping Blush Veil, and I have been obsessed with the shade Papaya. It's a bright orange shade that may look a little scary in the pan, but the formula is so sheer that it just presents as a wash of color on the skin. It is the perfect 'I've just been out in the sun' shade on my skin tone, and it can be built up if you want a bit more pigment or sheered out even more if you're doing a no-makeup makeup look. It's such a versatile product. — AB

Best Beauty Balm
luxunfiltered.com

Best Beauty Balm

Lux Unfiltered N°18 Illuminating Beauty Balm ($32)

"Lux Unfiltered just launched their Illuminating Beauty Balm in a fun shade for summer, Chili. It's a spicy red that is perfect for sunburned blush. The product is creamy, blends out easily, and is the perfect addition to my summer no-makeup makeup looks. I like to apply it on my cheeks, the bridge of my nose, and the center of my forehead. It gives me the perfect sun-kissed look without ever needing to step foot in the sun." — RR

Best Matte Lip Tint
sephora.com

Best Matte Lip Tint

Benefit Cosmetics Plushtint Moisturizing Matte Lip Tint ($24)

"I've been on a lip tint kick lately, but most of the ones out there right now have either a balm or gloss component. Me? I want something that offers a touch of color but feels like I've applied nothing at all. That's what you get with this option from Benefit: it still imparts a soft, pretty color, but it's so featherlight that I practically forget I'm wearing it. I especially appreciate the doe-foot applicator that's molded to hug the natural shape of your lips, so you only need to swipe it on once for the perfect hit of color." — KC

Best Liquid Blush
sephora.com

Best Liquid Blush

Hourglass Unreal Liquid Blush ($36)

"I stick to a fairly simple daily makeup routine, but one of the products that I love to test is blush. I regularly swap in new launches to see who they'll stack up to my existing favorites, and a recent standout was the Hourglass Unreal Liquid Blush. A little bit of this ultra-pigmented liquid blush goes a very long way, which is great if you're trying to be cognizant of your consumption and save money. To use it, I give it a good shake (as the packaging recommends) before dispensing some on the back of my hand and using a brush to blend it onto my cheeks. It leaves behind a gentle wash of color that says in place all day long." — JH

Best Lip Oil
ulta.com

Best Lip Oil

Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss ($26)

"Fenty Beauty's Gloss Bombs are some of my favorite glosses on the market, so when it came out with a lip oil version, I knew I had to try it. And, of course, it did not disappoint. They're just as glossy as the original, but have this extra slip that is reminiscent of a traditional lip oil." — AB

Best Leave-In Conditioner
sephora.com

Best Leave-In Conditioner

Ranavat Mighty Majesty Renewing Hair Frizz Control Leave In Conditioner ($58)

"Ranavat has the best-smelling products in the game, hands-down. This leave-in conditioner is no exception — every pump gives off a warm, jasmine-rich scent that I want to wrap myself in all day, every day. I like to do a twice-weekly overnight hair mask, and I've been working this product into my routine. When I wake up and hop in the shower, my hair feels like silk; when it dries, there's barely any frizz and it has a healthy shine." — AK

Best Scalp Massager
ulta.com

Best Scalp Massager

The Hair Edit Scalp Renew Bamboo & Silicone Shampoo Massage Brush ($11)

"As someone with long nails, I hate giving myself a scalp massage in the shower, but I know the importance of it, which is why I love scalp massagers. This new one from The Hair Edit is made with silicone for the prongs and handle and bamboo for the top. It works great and looks amazing sitting in my shower." — JH

Best Vanilla Perfume
cleanbeauty.com

Best Vanilla Perfume

Clean Classic Vanilla Cloud ($44)

"If you love sweet, candy-like fragrances, this one from Clean Beauty Collective will be right up your alley. Notes of pear and bergamot combine with vanilla to give you a scent that feels like what it means to be a kid again but in the most sophisticated way possible." — AB

Best Press-On Nails
glamnetic.com

Best Press-On Nails

Glamnetic Tarot Press-On Nails ($20)

"We may still have a couple of months left of summer, but the Glamnetic Moonchild collection has me excited for the spooky season. The line of press-on nails comes in a variety of moody tones, from deep purple to chocolate brown, and is decorated with fun, out-of-the-box designs. The set titled Tarot is my personal favorite, as it features an aura design and gold details." — JH

— Additional reporting by Jessica Harrington


Jessica Harrington is the senior beauty editor at PS, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.


Renee Rodriguez is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.