Here's Bella Hadid With Platinum Blond Hair (Yes, She Looks Drastically Different)

Bella Hadid lightened up her look, if only for a day. The model recently appeared in an Alexander Wang campaign with a platinum blond wig — a striking departure from her usual dark brown, borderline black hair color. With the campaign finally out, Hadid was then able to share a selfie video from the Nov. 2 shoot, which offered a closer look at her dramatic transformation.

This isn't the first time we've seen the hair color on Hadid: she previously wore platinum hair in a daring cover shoot for Paper magazine in 2016. And though it's easy to forget, her natural hair color is actually a dirty blond shade similar to that of her sister Gigi Hadid, though of course still a far cry from platinum. See pictures of the icy look ahead, and enjoy a video of Hadid and Wang playing Pictionary on set.