30 Next-Level Drugstore Beauty Products You Won't Want to Miss in 2020
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In the all-pervasive digital world, buying beauty products online is as easy as the click of a button. And yet, there's something oddly satisfying about finding a breakout-busting face wash or lipstick in a just-right shade of pink nestled between the soda and toilet paper aisles at the drugstore — for less than what you'd pay for a 12-pack of Charmin.
You don't have to subscribe to the same products you've been seeing for years, either; 2020 is already brimming with a handful of new and affordable beauty buys you'll want to snag during your next trip. We're talking eco-conscious hair stylers, softening lip treatments, cheap-as-hell makeup, and more.
Ahead, check out the best drugstore beauty products we'll be buying in the new year — because the only thing you'll be getting from all that online scrolling is carpal tunnel.
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NYX x Chilling Adventures of Sabrina Spellbook Palette
The most sinister thing to happen to makeup in 2020 thus far is also the most spellbinding: NYX Professional makeup teamed up with Netflix to launch the NYX x Chilling Adventures of Sabrina Spellbook Palette ($35), so now all your mesmerizing eyeshadow looks come courtesy of your favorite teenage witch.
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Dove Go Active Dry Shampoo Sheets
Unlike the anti-frizz sheets that saved your hair from static years ago, the Dove Go Active Dry Shampoo Sheets ($5) is infused with tapioca starch to serve another purpose: sop up next-day oil and grease.
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CeraVe Retinol Face Serum For Post-Acne Marks
As far as ingredients go, retinol is a bit of a show off — effectively boosting cell turnover for brighter, clearer skin. It can also be pretty pricey, which makes its debut in the CeraVe Retinol Face Serum For Post-Acne Marks ($20) especially enticing.
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Maybelline Falsies Lash Lift Washable Mascara
Looking for a grade-A mascara that rivals the best on the market . . . for a fraction of the price? You'll find it in the Maybelline Falsies Lash Lift Washable Mascara ($10), which has an hourglass-shaped bristle brush to effectively fatten lashes with just a few swipes.
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SheaMoisture Power Greens Hair Tea Rinse
The avocado, kale, matcha, and green tea definitely make the SheaMoisture Power Greens Hair Tea Rinse ($10) sound like a green juice for your hair, but you'll actually use the formula on your scalp like you would a toner for your face: precleanse.
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Pond’s Vitamin Micellar Wipes Hydrate
It's not just a cute, carton-shaped launch from Pond's; the brand's Vitamin Micellar Wipes Hydrate ($6, launching end of January) also contains aloe and vitamin B3 to gently whisk away any trace of makeup.
Tresemme Pro Pure Invisible Styler
The Tresemme Pro Pure Invisible Styler ($6) is a volumizing spray in more eco-conscious form. It's water-based and housed in eco-friendly aerodynamic packaging that uses an air pump to release the product (versus an aerosol), so you can feel good any time you want to pump up the volume.
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La Roche Posay Vitamin C 10% Pure Vitamin C Serum
If you've ever wanted to gift your skin a hit of sunshine, the La Roche Posay Vitamin C 10% Pure Vitamin C Serum ($40) gets the job done. The formula contains a high dose of brightening vitamin C, plus exfoliating salicylic acid and hydrating hyaluronic acid for a more even-toned visage.
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Revlon Colorstay Browlights Pencil & Eyebrow Highlighter
They say only a Gemini can appreciate something so two-sided, but the Revlon Colorstay Browlights Pencil & Eyebrow Highlighter ($10) begs to differ: one end contains two colors to simultaneously define and illuminate your brows, while the other has a brush to help you blend both looks together.
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Pantene Waterless Mist Behaving Dry Conditioner Mist
The Pantene Waterless Mist Behaving Dry Conditioner Mist ($7) looks like a New Year's celebration in a bottle, but in actuality, the lightweight formula contains jojoba and omega-9s that hydrate hair like an oil, without the gross greasy feeling.
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Jergens Argan Oil-Infused Body Wash
Like its bestselling moisturizer, the Jergens Argan Oil-Infused Body Wash ($6, available in February) is ridiculously hydrating and smells like a coconut paradise . . . only the best results in this instance comes after a shower.
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Maybelline Cheek Heat Gel Cream Blush
What would you get if you combined Glossier's bestselling Cloud Paint with a cheaper price point? The answer is the Maybelline Cheek Heat Gel Cream Blush ($8), a sheer-but-buildable flush that comes in six colors and warms up when you apply it to skin with your fingertips.
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Neutrogena Makeup Remover Stick For Makeup Mistakes
Kind of like everyone's handy Tide To Go stick, the Neutrogena Makeup Remover Stick For Makeup Mistakes ($10) helps clean up any messes you make along the I-tried-a-wild-cat-eye-and-failed journey — which can only encourage you to keep on keeping on.
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Glow Boost Fresh-Mix Sheet Mask with Vitamin C
Because life is just a little more fun when you mix sh*t up, the Glow Boost Fresh-Mix Sheet Mask with Vitamin C ($4) lets you cocktail your own face mask; just add a droplet (or three) onto the included sheet mask, depending on just how much you want to glow up in 2020.
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Emerge Cleansing & Detangling Shampoo
An entirely new brand under the Unilever umbrella, Emerge is a clean option with no parabens or sulfates for textured hair. One of our favorites from the affordable line: the low-lather Emerge Cleansing & Detangling Shampoo ($7), which detangles and hydrates without breaking the bank.
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St. Ives Soothing Cannabis Sativa Body Cream
St. Ives's Soothing Cannabis Sativa Body Cream ($6) marks the first time the brand has released a hemp seed oil product, but it's actually the antioxidant-rich matcha that heightens the hydration factor here.
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CoverGirl Clean Fresh Skin Milk Foundation
This is not your mother's full-coverage formula: the CoverGirl Clean Fresh Skin Milk Foundation ($12) is so lightweight, you can barely tell you're wearing anything at all. (If you want to, though, it's totally buildable.)
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Love Beauty and Planet Hemp Seed Conditioner
We love everything about this brand's Love Beauty and Planet Hemp Seed Conditioner ($7), but the fact that its hemp seed oil is sustainably sourced makes it all the more special.
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Herbal Essences bio:renew Mango & Aloe Curl Cream
One whiff of the Herbal Essences bio:renew Mango & Aloe Curl Cream ($6) will transport you straight to the tropics, while the aloe vera-infused formula helps lock in moisture and define curls.
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Neutrogena Ultra Sheer Oxybenzone-Free Sunscreen Mist SPF 55
Think of the Neutrogena Ultra Sheer Oxybenzone-Free Sunscreen Mist SPF 55 ($17) like the best-ever last step to your beauty routine: the formula sets makeup like a dream but also leaves a veil of protection that keeps you in the clear all day long.
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NYX Professional Makeup Shout Loud Satin Lipstick
We're totally heart-eyed over the new NYX Professional Makeup Shout Loud Satin Lipstick ($9), because not only are the 24 available shades gorgeous but each one comes with a finish that's hydrating yet long-wearing.
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Garnier Fructis Invisible Coco Colada Dry Shampoo
Second-day hair needn't a layer of residue to prove its efficacy. In fact, the Garnier Fructis Invisible Coco Colada Dry Shampoo ($5) proves just the opposite: it spots up oil without a trace.
Physician's Formula Natural Defense Concealer
While there could admittedly be more shades in its collection, we do love the cushion-tip applicator, creamy texture, and SPF 30 in Physician's Formula Natural Defense Concealer ($11).
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Nexxus Scalp Inergy Leave-In Treatment
Dandruff getting you down this Winter? The Nexxus Scalp Inergy Leave-In Treatment ($15) is formulated to soothe and hydrate the scalp, so you can stop worrying about cold-weather flakes.
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Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Moisturizer
The Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Moisturizer ($24) contains vitamin C and tri-peptide collagen to plump skin and brighten skin. After just a single use, your skin has a nice, dewy glow.
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Olay Rinse Off Body Conditioner
We're all for a multitasking shower product. The Olay Rinse Off Body Conditioner ($6) nourishes and moisturizes skin while saving you time in your body-care routine. Simply apply it liberally to clean, wet skin, rinse, and towel off for deep hydration.
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L'Oréal Revitalift Derm Intensives 1.9% Pure Hyaluronic Acid Replumping Ampoules
Ampoules are a different and unique way to deliver the same skin-care ingredients from your serum that you love. The L'Oréal Revitalift Derm Intensives 1.9% Pure Hyaluronic Acid Replumping Ampoules ($25) contains seven doses of pure hyaluronic acid to hydrate and plump skin.
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Pixi by Petra On-the-Glow Blush Juicy
Tinted balms are a great multi-use product to keep in your makeup bag. The Pixi by Petra On-the-Glow Blush Juicy ($18) has a moisturizing formula that melts into skin and leaves your complexion with a glowing wash of color.
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e.l.f. Cosmetics Matte Putty Primer
The E.l.f. Cosmetics Matte Putty Primer ($8) is already an editor-favorite. It makes pores, an oily T-zone, and pretty much any imperfection you're trying to cover completely vanish. The matte formulation is the latest version of the brand's bestselling putty primer.
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Essence What The Fake! Volumizing & Lengthening Mascara
For just $5, the Essence What The Fake! Volumizing & Lengthening Mascara ($5) gives you seriously dramatic lashes. It's enriched with nylon fibers to add length and thickness to your lashes with each coat.