Good Hair Days Are Ahead With These Products Hitting Stores in 2021
In a lot of ways, beauty is like an ice cream sundae. Your skin-care routine is the base (which can be vanilla or jazzed up, depending on your preference), your makeup is the fun hot fudge topping, and your hair is the cherry on top of it all. Doing your hair — whether that means heat styling it, coloring it, or simply washing it — puts the finishing touch on your entire look.
We may not have done much with hairstyling in 2020 for obvious reasons, but all of the new products launching in 2021 have us excited about the idea of picking it back up in the new year. From innovative hot tools that make styling easier than ever, treatments that promise salon quality-results at home, and entirely new luxury collections that will transport you from your bathroom to a spa, there are plenty of new formulas on the docket to look forward to next year.
Grab a spoon and dig into all of the new hair products that 2021 has to offer, ahead.
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Headquarters for Oily Roots & Scalp Nourishing Mist Grapefruit & Basil
Headquarters is a new brand that launched at Walmart earlier this year. The Oily Roots & Scalp Nourishing Mist Grapefruit & Basil ($7) aims to clarifying and rebalancing the scalp and eliminating excess oil at the roots of hair. Its light, fruity scent will have you looking forward to using it as often as possible.
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IGK Good Behavior Spirulina Protein Smoothing Blowout Balm
Life may be a little bumpy right now but your hair can be as smooth as ever with the IGK Good Behavior Spirulina Protein Smoothing Blowout Balm ($33). It's a thick styling cream that makes your hair feel sleek and reduces frizz while also protecting against heat damage.
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Dove Hair Therapy Leave-On Scalp Treatment Dry Scalp Care
If you suffer from a dry, itchy scalp the Dove Hair Therapy Leave-On Scalp Treatment Dry Scalp Care ($7) will help put those troubles to rest. It's formulated with vitamin B3 to nourish and hydrate the skin on your head while promoting healthy hair growth.
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OUAI Curl Creme
Hydrate and define your natural curls with the OUAI Curl Creme ($32). The leave-in styling cream is formulated with a blend of nourishing oils to revive your texture.
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Hair Food Apple Cider Vinegar Hair Rinse
Don't neglect your scalp — treat it with the Hair Food Apple Cider Vinegar Hair Rinse ($13) to remove product buildup. It's suitable for all hair types and works in just three minutes as an in-shower treatment.
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Pequi Curl Activator
As its name suggests, the Pequi Curl Activator ($20) is made with the Brazilian fruit called Pequi. The milky serum helps give your hair a boost by enhancing waves, curls, and coils with its lightweight formula.
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OGX Blonde Purple Fig & Iris Shampoo
Keep your silvery blond hair looking like you just stepped out of the salon with the OGX Blonde Purple Fig & Iris Shampoo ($10). This deep purple toning treatment rids your hair of any brassiness.
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Aussie Coils Curl Hair Treatment
Coils need a lot of moisture and the Aussie Coils Curl Hair Treatment ($5) will give it to them. The jelly is like a treatment and styling product in one as it helps to elongate coils while fighting frizz.
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Bed Head Salty Not Sorry Epic Texturizing Salt Spray
If you want to look like you just left the beach without leaving your living room, try the Bed Head Salty Not Sorry Epic Texturizing Salt Spray ($18). It's even better than the ocean breeze because it adds texture to your hair without the frizz.
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Hask Curl Care Curl Enhancing Mousse
The cream formula of the HASK Curl Care Curl Enhancing Mousse ($6) adds body and definition to your curls and waves without that dreaded crunchy feeling when it dries.
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Monday Haircare Smooth Shampoo
Monday Haircare is a newly launched brand in the U.S. that was originally from New Zealand. The brand's Smooth Shampoo ($7) and conditioner, along with three other collections titled Gentle, Volume, and Moisture, can be found at Target. All of the products are incredibly affordable.
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Tresemme Gloss Color-Depositing Hair Conditioner
Looking to touch-up your color in between trips to the salon? Try the Tresemme Gloss Color-Depositing Hair Conditioner ($8). It's an in-shower, temporary hair color treatment that helps revive faded tones and add shine to hair, allowing you to extend your color longer.
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Moroccanoil Lilac Hair Color Depositing Mask
Try lilac on for size without the commitment of permanent dye with the Moroccanoil Lilac Hair Color Depositing Mask ($7). It nourishes hair like a regular mask, while leaving behind a light purple hue.
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Scunci x Ali Fedotowsky Jumbo Scrunchie
According to the experts, jumbo scrunchies are going to be one of the biggest hair accessory trends for 2021. Get in on the style with the Scunci x Ali Fedotowsky Jumbo Scrunchie ($6), which is just as functional as it is cute.
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Briogeo Don't Despair, Repair! Super Moisture Conditioner for Dry + Damaged Hair
The Briogeo Don't Despair, Repair! Super Moisture Conditioner for Dry + Damaged Hair ($36) is a daily hydrating conditioner that's suitable for all hair types — curly, coily, wavy, and straight. It's also vegan and helps prevent future damage to hair with every use.
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SheaMoisture Wig & Weave Residue Remover Shampoo For Human and Synthetic Hair
With tea tree and borage seed oil, the SheaMoisture Wig & Weave Residue Remover Shampoo For Human and Synthetic Hair ($10) removes residue and product buildup from hair — which helps promote a healthy scalp — while also leaving hair shiny.
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Living Proof Curl Defining Gel
If you have coils, waves, or curls, use the Living Proof Curl Defining Gel ($28) to add definition to your hair. It offers a lightweight hold while helping fight frizz for the smooth texture of your dreams.
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L'Oreal Paris Elvive Dream Lengths Frizz Killer Serum Leave-In
L'Oreal impressed us all when it launched its Elvive Dream Lengths No Haircut Cream last year and now it's expanding that line with a whole new batch of products. The Elvive Dream Lengths Frizz Killer Serum Leave-In ($6) helps keep hair smooth and frizz-free, no matter if you're an avid heat styler or live in the most humid of climates.
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Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment Mask
Fans of the Sol de Janeiro body cream can now experience the brand's magic on their hair, too. The Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment Mask ($36) is formulated with the brand's iconic Bum Bum Cream fragrance, as well as its signature blend of butters, like cupuaçu, murumuru, and tucumã butter.
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Aveeno Sunflower 7-Oil Blend Shampoo
Damaged hair will find solace in the Aveeno Sunflower 7-Oil Blend Shampoo ($14). The hero ingredient sunflower oil nourishes hair while also helping boost shine for that just-left-the-salon look.
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Pantene Miracle Rescue 10-in-1 Spray
We're all for simplifying our routine in any way possible — when it makes sense, of course — and the Pantene Miracle Rescue 10-in-1 Spray ($7, available in January) allows us to do just that. It moisturizes, detangles, repairs damage, and protects against high temperatures.
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Head & Shoulders Supreme Color Protect Shampoo
The Head & Shoulders Supreme Color Protect Shampoo ($9) uses a color-safe formula with Manuka honey extract to protect your color-treated hair and to keep your dye job (and the time and money you spent on it) from sliding away down the drain of your shower.
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Nexxus Curl Define Conditioner
Enriched with proteins and essential oils, the Nexxus Curl Define Conditioner ($18, launching end of January) can be used as both a moisturizer and a detangling product to promote bouncy, shiny, and all-around healthy curls.
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Mon Shampoing Leave-In Nourishing Cream
The Mon Shampoing Leave-In Nourishing Cream ($55) is designed to make styling coily or frizzy hair easier. It's formulated with mandarin, bergamot, and avocado oils to condition and add shine.
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Garnier Fructis Invisible Dry Shampoo Beach Tonic, Refresh & Texturize
The Garnier Fructis Invisible Dry Shampoo Beach Tonic, Refresh & Texturize ($6) is a silicone-free dry shampoo powered by rice starch and biotin that not only removes dirt and oil from hair, but helps add texture and body, too.
Belisa by Lunata Cordless Flat Iron
Tangled cords will be a thing of the past in 2021, thanks to the Belisa by Lunata Cordless Flat Iron ($130). Coming in February 2021, this cordless hair tool lasts from 30 to 40 minutes on a single charge and heats from 200 to 430 degrees with its energy efficient, rapid heating design.
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R+Co Bleu De Luxe Reparative Conditioner
R+Co launched a couture hair-care collection called R+Co Bleu that features high-end hair products with a sustainable twist. Everything from the scent to the packaging of the new line screams luxury, but we especially like the De Luxe Reparative Conditioner ($59), which has a rich formula that helps hydrate, strengthen, and add shine to damaged hair.
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Love Beauty & Planet Sulfate-Free Coconut Water and Mimosa Flower Shampoo Refill
In an ongoing effort to be more eco conscious and reduce its carbon footprint, Love Beauty & Planet is launching the Sulfate-Free Coconut Water and Mimosa Flower Shampoo Refill in 2021. The aluminum refillable bottles will be available in two scents: Coconut/Mimosa and Murumuru Butter/Rose.
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Voloom Endless Waver
The Voloom Endless Waver ($120) has a unique design with a center slot to allow you to style hair without compressing it, which typically causes the most damage. Anyone who loves using a flat iron to curl their hair will love this.
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John Frieda Blue Crush Shampoo
You've probably heard of purple shampoo for blondes, but now John Frieda is making a blue-toned color-correcting shampoo called Blue Crush Shampoo ($10) for brunettes. It's meant to get rid of stubborn orange tones in brown hair that's been color processed in the past.
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4C Only Too Slick Styling Cream
4C Only is a new brand entirely dedicated to the 4C hair type. The 4C Only Too Slick Styling Cream ($23) is packed with natural oils and carnauba wax to help maintain textured styles while controlling frizz.
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Colab Overnight Renew Dry Shampoo
In January, the bestselling UK-based dry shampoo brand Colab is launching an innovative formula called the Overnight Renew Dry Shampoo ($6). Unlike most formulas that are meant to be used during the day, this one absorbs oil from hair while you sleep (but without leaving any residue on your pillow) so you can wake up with refreshed hair.
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NuMe Tourmaline Hair Smoothing At Home Treatment
The NuMe Tourmaline Hair Smoothing At Home Treatment ($99) is a professional-grade hair smoothing treatment that you can do at home. It has a deeply hydrating formula with tourmaline powder, a crystal boron silicate mineral that aids in the hair smoothing process, and vitamins that reduce frizz.
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