Doja Cat Went Purple For the Super Bowl

Doja Cat debuted a whole new look for her 2022 Super Bowl commercial: purple hair. The singer switched up her dark brown hair for a rich amethyst-purple shade for her circus-themed video campaign with Taco Bell. Who knew that the brand's logo could inspire such a stunning hair transformation?

Although the change-up was only temporary and came by way of a long, voluminous wig, the deep purple looks like it was made for Doja. Her hairstylist Jared Henderson, also known as JStayReady on Instagram, created the bold style for her using Joico hair-dye products. "We went purple 😈 And of course I used my @joico color intensity to give me the perfect shade," Henderson captioned a gallery on the social media app. To get the vibrant color, he used the in-salon treatment Joico Color Intensity in Amethyst Purple first, followed by the shade Lilac on a 22-inch platinum-blond wig. After that, he shampooed and conditioned with the Defy Damage Protective Shampoo ($22) and Conditioner ($23).

See Doja's full Super Bowl commercial and a close-up of her new hair color ahead.