e.l.f. Cosmetics Released a Holiday Movie on TikTok, and It Belongs on Your Must-Watch List
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There are mascara formulas that curl, lengthen, and volumize, but e.l.f. Cosmetics just took the product category to a whole new level with a mascara that can . . . talk.
OK, not literally, but a talking Big Mood Mascara tube is actually one of the main characters in the beauty brand's new TikTok holiday movie, #BigMoodBigCity.
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The hilarious TikTok movie, which stars TikToker @fiajames_, takes place in three parts that are about two to three minutes each in length, and we recommend putting it on the top of your must-watch list this season. (You've likely watched the other Elf countless times anyway.)
To avoid giving too much more away, it's an imagining of what could happen if a trio of e.l.f. Cosmetics' holy grail products came to life, helped you get dressed and do your glam, and escorted you around the big city.
In real life, Big Mood Mascara has a reputation for turning up the volume and delivering amazing results, and the product's specialties certainly pull through in the movie, too. You can check out the trailer below.
The #BigMoodBigCity movie also features appearances by several other TikTok stars like @glamzilla, @adamrayokay, @thekalenallen, @vanessafpena, @gsolis89, and more.
As for what other e.l.f. Cosmetics products make cameos? You'll have to watch the movie to find out. All three parts can be viewed on the e.l.f. Cosmetics TikTok page now.
And if you are looking for a new mascara and haven't tried the Big Mood Mascara ($7), we highly recommend it. It provides impressive volume and a noticeable lift in just a few swipes. It's currently available in three different shade options: Pitch Black, Deep Brown, and Black.