19 Beauty Launches Our Editors Can't Get Enough of This Month
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For some people, the beginning of October marks the official countdown to Halloween. If you're a beauty aficionado, however, it also means the kick off to a new slate of fall beauty launches. Maybe it's the budding anticipation for holiday releases or the extra time you're probably starting to spend indoors, but regardless, one thing most of us can agree on is that this season of beauty-product drops just hits differently.
With the colder months hovering just right around the corner, a common theme we're looking at can be summed up in one word: rich. From decadent body lotions, spicy-scented fragrances, and hydrating hair products, there's something comforting about refreshing your beauty routine and cabinet this season. Should you also be an early bird, you can even get a head start on your holiday shopping and beat the crowds. A win-win.
To help make the narrowing-down process easier, PS beauty editors have tried dozens (if not hundreds) of new product launches in order to recommend you the absolute best of the best. If you're looking for a starting point, you can use this list to kick off your October beauty shopping. Keep reading ahead for the best new beauty launches this month.
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Best Lip Salve
Eos Vegan Lip Salve ($10)
"Eos is known for its amazing lip products, but the brand's latest launch — the Vegan Lip Salve — takes it up a notch. Made with olive squalane, shea butter, and cocoa butter, it's the perfect product for smoothing lips and giving them lots of hydration, which is just what I need this time of year. The packaging is 100 percent recyclable, and it's the perfect size for fitting in a purse or keeping by your desk while you work." — Renee Rodriguez, staff writer and social producer
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Best Face Wash
Dieux Baptism Gentle Foaming Gel Cleanser ($34)
"I have become a true devotee to Dieux Baptism — I literally use it every day. It's pretty much the only foaming gel cleanser I've ever used that actually removes makeup, and doesn't burn my eyes. My skin actually feels replenished after using it instead of being stripped; the formula includes glycerine and betaine for exactly this purpose. I also love that you can choose between scented and unscented, which is great for those of us with sensitive skin." — Aviel Kanter, director, branded content
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Best Moisturizer
Dr. Dennis Gross Blur + Repair Cream ($68)
"I have dry, acne-prone skin, and I'm always on the lookout for products that will be ultra-hydrating without causing me to break out. The Dr. Dennis Gross DermInfusions Blur + Repair Cream is made for all skin types, it's lightweight, but it's hydrating enough to sooth dry, irritated skin. It has four different weights of hyaluronic acid to restore skin's moisture barrier, as well as peptides, shea butter, and ceramides, to keep skin as hydrated as possible, even in the cold winter months." — RR
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Best Hand Cream
Flamingo Estate Manuka Rich Cream ($48)
"I think I have become addicted to putting this cream all over my hands (and feet) before going to bed at night. One of my biggest irritations is a heavily scented hand cream at night — this one has an extremely light honey scent that doesn't set my nose off on a midnight sneezing spree. The cream itself is so luxurious and hydrating thanks sto manuka honey, calendula flowers, olive oil, and shea butter." — AK
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Best Beauty Kit
Bliss Passenger Princess Car Kit ($39)
"Bliss just launched the cutest product: the Passenger Princess Car Kit, which features five products that you can easily stash in your car. There's a lip product, eye masks, sunscreen, and even a hand cream. It all comes in a super cute mesh bag that I've already put in my center console. I'm already a big fan of the brand's products, but having them in my car and easy to access whenever I need them has been great." — RR
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Best Primer
Milk Makeup Hydro Grip + Glow Illuminating Primer ($30)
"I'm not much of a 'glow-getter' when it comes to makeup — in fact, I much prefer matte everything, always — but frankly I need all the help I can get in these last few weeks of wedding planning. In true Count Dracula style, the mounting decisions and looming final payments have all but sucked the sparkle from my skin. Thankfully Milk Makeup just dropped an illuminating version of its best-selling Hydro Primer to make me look more alive. One pump of the stuff mixed in with my foundation and I'm looking refreshed, healthy, and way less stressed than I really am." — Kelsey Castañon, senior content director
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Best Lip Liner
Refy Lip Blur Lip Liner ($24)
"I have genuinely never myself this excited about a lip liner. This new one from Refy is like a regular lip liner with a creamy, soft-matte finish, but it's size is what makes it stand out: it's smaller than a lip crayon and bigger than a classic lip liner. It goes on smooth with zero tugging, the color is long-lasting, and it's so freaking easy to use. I've already found my favorite shade — Opal — which matches my natural lip color perfectly." — RR
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Best Concealer
Ciele Conceal & Protect SPF 50+ Spot Concealer ($36)
"All the other complexion products in the Ciele line are pretty low coverage, so I was kind of surprised when I found the concealer to be more full-coverage. That's not to say it's not dewy — it definitely leaves a natural finish while being quite buildable. This concealer nicely covered all the sunspots I've accumulated over the summer, even when used on its own without a layer of foundation. I also love the brushes that co-founder and celebrity makeup artist Nikki DeRoest made to go along with it, particularly this dual-ended concealer brush." — AK
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Best Skin Tint
Iris and Romeo Best Skin Days ($48)
"Imagine if your favorite physical sunscreen married a deliciously hydrating moisturizer, then had a torrid affair with a BB cream. The ensuing child would be this skin tint from Iris and Romeo. It gives you that SPF 30 protection you need, as well as the kind of coverage that's dewy and fresh but barely there (and I mean that). I like to wear it on lazy Sundays where I don't need much but a kiss of subtle color." — Kelsey Castañon, senior content director
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Best Lip Gloss
Facile Cognac Lip Jelly Tint ($15)
"I honestly love all the shades of the Facile Lip Jellies, but the new Cognac tint is the one I've been reaching for the most recently. It has the perfect brown-nude shade for when I want a hint of color without going full-on. The Lip Jellies are super juicy without being sticky, which is a non-negotiable for my lip gloss picks. This one is in my bag, car, or pocket at all times." — AK
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Best Gel Lip Gloss
Goop Hydra-Barrier Gel Gloss ($30)
"Lip products are one of my favorite things to test, but my standards are high. However, the new Goop Hydra-Barrier Gel Glosses passed my rigorous tests with flying colors. They moisturize my lips, and they're like a lip gloss, lip balm, lip plumper, mask, and oil all in one. Plus, there are six shades available (spoiler alert: I love every single one)." — RR
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Best Leave-In Hair Treatment
L'Oréal Professionnel Absolut Repair Molecular Leave-In Cream For Damaged Hair ($38)
"I've been on a mission to get my hair back in good shape after getting highlights that did some serious damage. That plus being in the sun fairly consistently this summer has really taken its toll. However, the L'Oréal Professionnel Absolut Repair Molecular Leave-In Cream For Damaged Hair is helping combat that. It's a leave-in product that has bond-building peptides, protects against hit, and even adds shine. I typically apply it to clean hair after showering from the mid-lengths of my hair to my ends, and I've already noticed a huge difference." — RR
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Best Hair Brush
Tangle Teezer Chrome Ultimate Detangler ($19)
"Beach season is officially coming to an end, but while it was still in full force I was using my Tangle Teezer brush every single weekend. It's perfect for helping get out annoying knots after swimming in the ocean and rolling around in the sand. They just came out with a bunch of fun chrome colors that I plan on using through the fall and winter seasons." — RR
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Best Finishing Spray
Crown Affair The Finishing Hair Spray ($38)
"I don't typically use hairspray on a regular basis because I find that it can make my hair feel crunchy and gross. However, The Finishing Hair Spray from Crown Affair completely changed my outlook on hairspray. It sets my style and makes it last, but it's flexible so I don't get that weird crunchy feeling. Plus, it's made without alcohol or aerosols." — RR
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Best Body Wash
Sidia Soaked Hand & Body Wash ($44)
"I'm not sure how else to put this but this body wash smells exactly like Christmas. It smells like real Christmas, not synthetic Christmas candles — meaning fresh juniper trees, eucalyptus, and warming musk. It's the perfect addition to your fall and winter shower routine, not just because of the smell, but also for the hydrating formula with prickly pear and avocado oil." — AK
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Best Body Exfoliator
Soft Services x DS & Durga Debaser Buffing Bar, 2 Pack($44)
"If you haven't yet smelled the DS & Durga Debaser perfume, you need to get your hands on it asap. Or, you could get a two-for-one in this fun collab. The Soft Services Buffing Bar is a serious exfoliator, with microcrystals embedded in the yummy-smelling soap bar. It's great for treating KP, areas prone to ingrowns, and strawberry skin — I like it particularly for scrubbing away waterproof sunscreen. You're left with the smoothest skin ever and the light scent of fig, iris, and coconut milk." — AK
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Best Body Care Set
Côte Beauty Body Essentials Set ($76)
"Côte Beauty (a brand most well-known for its non-toxic nail line) recently launched four new products, including the most luxurious hand and body set. The kit comes with both a body and hand wash as well as lotion, and trust me when I tell you — they're both magnificent. The packing is ultra-chic and looks stunning in any bathroom, the scent is to die for, and the formulas can't be beat. The body lotion is creamy, not sticky, and leaves my skin feeling softer than ever. The body wash isn't stripping, and leaves behind the slightest fragrance that will 100 percent have people asking you what perfume you're wearing." — RR
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Best Body Lotion
Gold Bond Age Renew Skin Firming Body and Face Lotion ($13)
"Body lotion is one of my beauty non-negotiables — I always wear it, especially when I'm fresh out of the shower. I'm pretty picky about the formulas I like, and the Gold Bond Age Renew Skin Firming Body and Face Lotion has continued to impress me ever since I first started using it. No word yet on whether or not it's actually tightening and firming my skin, but it's perfect for making me feel moisturized for hours on end." — RR
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Best Dental-Care Product
Made by Dentists Sensitive + Whitening Toothpaste ($9)
"People don't really scream from the rooftops about toothpaste, but if they did, I would hope it be about this one from Made By Dentists. A little background: my teeth are so sensitive it alarms even my dentist at check-ups, and I've been instructed to never sway from my trusty Sensodyne. That said, I am getting married next month, which means I'd like a little help in the teeth-brightening department without sending my gums into shock via whitening strips or a professional treatment. Luckily, this tube contains a bit of both. The potassium nitrate helps reduce sensitivity, while the hydrogen peroxide gently lifts stains from the surface. I've been consistently using it every day, morning and night, for a month and have noticed a huge improvement — even my dentist noticed during my last appointment, saying my teeth have never looked brighter." — Kelsey Castañon, senior content director
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Best Perfume
Byredo Desert Dawn Eau de Parfum ($225)
"In my 14-plus years as a beauty editor, I've never used a fragrance consistently for more than a few spritzes. Everything about that changed when I tried Desert Dawn. How do you describe a scent that smells like sleeping under the stars in an Under Canvas teepee, where you are at once surrounded by undulating canyons, sweat, and campfires? It's the perfect juxtaposition of musky and dry, woody and fresh. I have been dousing myself in the stuff like I'm partaking in a spiritual rain dance, with no end in sight." — Kelsey Castañon, senior content director
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— Additional reporting by Renee Rodriguez
Ariel Baker is a former assistant editor for PS Beauty. Her areas of expertise include celebrity news, beauty trends, and product reviews. She has additional bylines with Essence and Forbes Vetted.
Renee Rodriguez is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.