Editor Picks From the Ulta 21 Days of Beauty Sale, Happening Now
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The moment you've been waiting for all year is officially here: the Ulta 21 Days of Beauty Sale. Anyone who's familiar with the beauty retailer's three-week-long sale event knows this is not something you want to miss. Whether you're low on your favorite products or looking to try something new, this is the sale to shop — and luckily they give you plenty of opportunities to find something good.
Here's the gist: Ulta Beauty is offering steep discounts on top products from March 7 to March 27. A variety of makeup, perfume, and skin-care items are included in the big shopping event at a whopping 50 percent off — not to mention a few skin-care tools, too.
You'll find names like Anastasia Beverly Hills, Beautyblender, Lancôme, Peace Out, and Tarte included in the sale, making it the perfect time to shop for that pricy eyeshadow palette you've been eyeing or simply restock your go-to concealer, cleanser, or lipstick. And it'll be time to try new product launches to transition your beauty routine from summer to fall.
Keep reading to get the scoop on some of our favorite beauty products that are on sale during the 2025 Ulta 21 Days of Beauty Sale, so you can plan your shopping accordingly.
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Best CC Cream
It Cosmetics CC+ Cream with SPF 50+ ($24, originally $47)
If you're a fan of the cult-favorite It Cosmetics CC Cream, it's time to stock up on Saturday, March 15. This CC cream is perfect for covering up redness and blemishes, as well as protecting your skin from sun damage. It blends like a dream and won't leave your face with a funky white cast.
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Best Eyebrow Pencil
Anastasia Beverly Hills Brow Wiz Eyebrow Pencil ($13, originally $25)
No makeup look is complete until you've finished your eyebrows, and we've got just the product. The Anastasia Beverly Hills Brow Wiz Eyebrow Pencil is on sale Sunday, March 16, and it gives you precision without mess, so you can make sure your makeup is on point at all hours.
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Best Blush
Nudestix Nudies Bloom All Over Dewy Face Color ($18, originally $35)
We love a multi-tasking product, and the Nudestix Nudies Bloom All Over Dewy Face Color is just that. You can put it on your cheeks, your lips, and even your eyes — for the perfect flushed, "just back from vacation" look. Plus, no room to bring a blush brush? No problem — this product is dual-ended, so it has a blush on one side and a brush on the other. Get it on sale on Tuesday, March 18.
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Best Scalp Shampoo
Briogeo Scalp Revival Exfoliating Scrub Shampoo ($21, originally $42)
If you haven't been taking your scalp health seriously, it's not too late to start. We're huge fans of the Briogeo Scalp Revival Exfoliating Scrub Shampoo because it's gentle, but it still helps get your scalp squeaky clean, all with a calming minty feel that leaves irritated scalps feeling fresh. Grab it on sale on Tuesday, March 18.
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Best Eye Cream
Peter Thomas Roth Instant FirmX Temporary Eye Tightener ($19, originally $38)
You've probably seen this Peter Thomas Roth Instant FirmX Temporary Eye Tightener go viral on TikTok, and on Wednesday, March 19, you can finally snag it on sale. Say goodbye to those undereye bags — at least temporarily.
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Best Setting Spray
Tarte Shape Tape Stay Spray ($16, originally $32)
No one likes sweating off their makeup, so make sure you get it locked in place with a product like the Tarte Shape Tape Stay Spray, which is on sale Tuesday, March 18. It's a 16-hour setting spray that promises to make your face makeup last — no matter what. Crazy all-night dancing? A ten-hour date? It's got your back.
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Best Beauty Sponge
Beautyblender Pro Makeup Sponge ($10, originally $20)
There's no better time to stock up on beauty tools, and that includes makeup brushes and makeup sponges, like this Beautyblender Pro Makeup Sponge. This classic product will keep your makeup looking flawless without looking cake-y, and at half its normal price on Sunday, March 23.
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Best Mascara
Lancôme Lash Idôle Lash-Lifing Volumizing Mascara ($15, originally $30)
The Lancôme Lash Idôle Lash-Lifing Volumizing Mascara is so good that even Olivia Rodrigo is a fan. It'll separate, lengthen, and lift your lashes to new heights — without having to deal with flaking or clumps. Plus, at half off on Friday, March 14, it's time to stock up ASAP.
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Best Moisturizer
Kiehl's Ultra Facial Cream with Squalane ($19, originally $40)
A bestseller for a reason, this facial cream contains squalene to lightly nourish the skin and glacial glycoprotein to maintain long-lasting moisture. It's on sale for 50% off on Friday, March 14.
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Best Powder Foundation
Bare Minerals Original Loose Talc-Free Mineral Powder Foundation SPF 15 ($20, originally $39)
On Friday, March 14, grab the Bare Minerals Original Loose Talc-Free Mineral Powder Foundation SPF 15 for half the price. It has over 11,000 five-star reviews on the Ulta website, and customers say they love it for covering up redness and hyperpigmentation.
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Best Sunscreen
Lancome UV Expert Defense SPF 50+ Primer & Moisturizer ($24, originally $48)
This popular sunscreen does it all, from strong UVA protection to skin hydration to makeup priming. Even better? It doesn't leave behind that annoying white cast; instead, it turns into a cooling, breathable gel without a drop of greasy residue. Enjoy half off on Friday, March 14.
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Best Liquid Eyeliner
Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner ($13, originally $26)
On sale Friday, March 14, the popular liquid eyeliner features a brush-tipped pen for easy application, smudge-proof, intense pigment, and a 24-hour-lasting formula. What's not to love?
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Best Repairing Hair Product
Wella Ultimate Repair Miracle Hair Rescue ($18, originally $35)
If you're looking for the softest hair of your life, you can shop the Wella Ultimate Repair Repair Miracle Hair Rescue as well as other select Wella products for fifty percent off on Thursday, March 13. It's safe for all hair types — even color-treated — and will leave your hair silky smooth after just one use.
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— Additional reporting by Renee Rodriguez
Jessica Harrington (she/her) is the senior editor of PS Beauty, where she oversees coverage around makeup, skin care, hair, tattoos, and more. With more than eight years of industry experience, she has interviewed countless celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report.
Renee Rodriguez (she/her) is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.