The Best Toys For Little Kids on Amazon, From Educational to Entertaining

BUNMO Pop Tubes ($7, originally $12)

These colorful tubes stretch over two feet and can connect for hours of sensorial entertainment. Whether they create shapes or simply make sounds with them, they'll be a hit (for under $10, no less!).

Melissa & Doug Water Wow! On The Farm Activity Book ($9)

The beauty of this activity book is that it can be reused over and over again. How it works is that it features four reusable white pages with line drawings, and when children use a water pen on them, they come to life with color.

TeeTurtle The Original Reversible Octopus Plushie ($15, originally $20)

For those with little ones who adore their stuffed animals and plushies, this reversible octopus toy is a must-have. With its super-soft texture, it's perfect for cuddling, but what makes it even more special is its dual purpose: it doubles as a communication tool. Your child can express themselves by flipping it inside out, revealing a happy or sad face.

Creativity for Kids Sensory Bin ($20, originally $25)

There are several versions of this sensory bin toy, each uniquely themed to cater to different interests. For instance, this particular one comes stocked with all the essentials to create pretend ice cream cones or bowls. However, there's also an exciting construction zone version, an adventurous dinosaur dig edition, and more.

Crayola Ultimate Light Board ($20)

The winter season brings longer, darker nights, perfect for indoor glow-in-the-dark fun. Let your little one unleash their creativity by drawing directly on the Light Board surface and watching their designs come to life. Prefer a classic touch? Simply remove the back panel and let them trace their favorite images the old-school way.

Fubbles Bubbles ($22)

Bubbles are the ultimate toddler delight, and this bucket full of them is perfect for your "I-can-do-it" little one. With a spill-proof design, it ensures mess-free fun, and the convenient handle makes it easy to carry around.

Play-Doh Modeling Compound 24-Pack ($22)

Go back to basics with this Play-Doh kit. Little ones will have hours of fun unleashing their creativity with all the different colors.

PicassoTiles 60 Piece Set ($26)

Kids can build any structure they can dream up with these colorful tiles. It's the number one bestseller in "Toy Magnetic Building Sets" on Amazon, with an overwhelming amount of five-star ratings. Ideal for ages three and up, they also make a great gift idea.

SplashEZ 3-in-1 Splash Pad ($30, originally $40)

This splash pad is ideal for playing in the summer heat. The base is decorated with animals from A to Z, creating a perfect environment for kids to stay cool while learning the alphabet at the same time.

VTech Smart Shots Sports Center ($30, originally $45)

If your child likes to be active, they'll likely love this sports center. They can choose between soccer or basketball, and there's even an LED scoreboard that counts baskets and goals up to 10.

Space World Play Tent ($30, originally $35)

Your kiddo will love this play tent. They can explore the great cosmos and beyond right in your living room — but it's suitable for outdoor use, too.

Little Tikes Easy Score Basketball Set ($45, originally $50)

Whether you place this basketball hoop indoors or outdoors, it's bound to keep tykes active. The hoop adjusts height, and it also comes with three junior-size basketballs.

LeapFrog LeapReader System Learn-to-Read 10 Book Mega Pack ($50)

Building early reading skills is the foundation of successful learning. Jumpstart your child's journey with 10 engaging books featuring short vowels, sight words, and simple text. With the LeapReader, young readers can touch interactive pages to sound out letters and words or follow along as the stories are read aloud.

American Girl WellieWishers Kendall Doll ($65)

Every child needs a doll that feels like magic in their arms and this Wellie Wishers option is great for hours of cuddles. For starters, its 14.5-inch size fits perfectly in toddler-sized arms and its periwinkle glitter mesh skirt and colorful antennae will bring a smile to any butterfly lover's face.

Magic Mixies Magical Misting Crystal Ball ($80)

If your little one has an interest in magic, this enchanting crystal ball will be a perfect fit for them. They can use the included wand to cast spells, and the crystal ball responds accordingly.

Lovevery The Block Set ($89)

This stunning block set is a timeless addition to any playroom. Made from sustainably sourced wood and coated with water-based, non-toxic colors, this brightly-colored block set is as eco-friendly as it is engaging. With 70 heirloom-quality pieces in 18 vibrant hues and over a dozen unique shapes, it's sure to spark creativity. Though it's designed for little hands to explore the joy of unstructured play but let's be honest, you're going to want to play with it, too.

Toniebox Audio Player Starter Set with Playtime Pupp ($100)

The Toniebox is the #2 most gifted item in storytelling toys on Amazon for a reason. The audio player offers screen-free playing time where kids can listen to bedtime stories, music, and more. It's so easy to navigate they can use it by themselves, just by tapping the sides to change tracks or pressing the ears to adjust the volume.

Any Disney princess fan will love the Toniebox Audio Player Starter Set with Cinderella, Belle, Moana, and Tangled ($155, originally $172) and Paw Patrol devotees will go crazy for the Toniebox Audio Player Starter Set with Chase, Skye, and Marshall ($140, originally $154).

Anvita Reddy (she/her) is a former assistant editor for PS Shopping. She has a passion for products and reviews home gadgets, cookware, tech, and more. Having dealt with acne as a teenager and into adulthood, her expertise lies in beauty. At PS, she tested skin care, makeup, and hair care, plus countless other beauty products.

Deena Campbell is a PS contributor.

Jessica C. Andrews (she/her) is an award-winning editor and writer who works as the senior content director of PS Shopping. With more than 15 years of experience, her areas of expertise include fashion, shopping, and travel. Prior to joining PS, Jessica held senior roles at Teen Vogue, Refinery29, and Bustle and contributed to The New York Times, Elle, Vanity Fair, and Essence. She's appeared on "Good Morning America," NBC, and Fox 5 New York and spoken on various panels about fashion, hair, and Black culture.