How a Murder Inspired 2 Moms to Start an Athleisure Company to Protect Women
In February 2010, 17-year-old Chelsea King was murdered while running in a San Diego park. The horrific incident rocked the tight-knit community, particularly two local moms, Kimberly Caccavo and Kate Nowlan, who were inspired to start GRACEDBYGRIT, an athletic-apparel company dedicated to empowering and keeping women safe.
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