From Cheeky Cuts to Briefs, 33 Pairs of Underwear We Love From Small Lingerie Brands
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For whatever reason, buying new underwear is always gratifying, yes? Even when it's not the sexiest style like a cotton bikini or seamless thong, there's something about a fresh pair of skivvies that sparks joy. If you're thinking to yourself, Underwear is underwear, what are you talking about? then perhaps you'd be more enthralled by a cute pair from a small or independent lingerie brand? From bold and bright colors to simple and comfy cuts to superpretty and feminine details, there are tons of cool underwear brands out there with unique styles to peruse. Think high cuts à la the '90s, ruffled and lace designs (hello, French-girl vibes!), and even comfy-cute takes on boxers and tighty-whities.
Whether you're overhauling your lingerie drawer or in the mood for a bright, lacy, or mesh little number to elevate your mood, underwear is always a solid purchase. You're guaranteed to get a lot of wear out of bikinis, thongs, briefs, a cheeky cut, or whatever your go-to underwear style is. Maybe you like to rotate through a few silhouettes depending on the occasion or outfit. Or, your ideal form of "lounge attire" is a comfy sweatshirt, cozy socks, and a cute pair of boyshorts. Perhaps laundry isn't in the cards for you at the moment. No stress. A new pack of undies can help get you through a few more days.
Ahead, scroll on for our edit of cute, comfy, and straight-up practical underwear from small and independent lingerie brands. Not only will you be upgrading your underwear drawer, but you'll be supporting a brand where every purchase makes a difference.
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Parade Cheeky
We're obsessed with this new lingerie line and find this orange Parade Cheeky ($9) to be a real mood elevator.
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Soft Focus High Waisted Brief
This Soft Focus High Waisted Brief ($48) is our perfect "lounge" style.
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Stripe & Stare Spring Pastels Knicker Box
For supersoft briefs in cute colors, look no further than this Stripe & Stare Spring Pastels Knicker Box ($49).
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Lively The Mesh Back Bikini
What more could we say about this Lively The Mesh Back Bikini ($10) other than me-ow?!
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Negative Underwear Whipped High Rise
This Negative Underwear Whipped High Rise ($45) is peak cozy with an oversized sweatshirt and socks.
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KiT Undergarments Seamless Thong
Can't go wrong with this KiT Undergarments Seamless Thong ($22). The soft blue hue feels so fresh for spring.
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Les Boys Les Girls Semi Sheer Seamfree High Waist Briefs
For a '90s look, we're so into these Les Boys Les Girls Semi Sheer Seamfree High Waist Briefs ($27).
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Proclaim Tencel Mid-Rise Brief
This Proclaim Tencel Mid-Rise Brief ($28) is silky soft.
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Fleur du Mal Gardenia Lace Thong
A little indulgent, but this Fleur du Mal Gardenia Lace Thong ($45) is so pretty!
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Mary Young Lux High Waist Brief
For those who thought a white brief couldn't be sexy, we present to you this Mary Young Lux High Waist Brief ($47).
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Blush Lingerie The Cotton High Leg Thong
We love the nostalgic look of this Blush Lingerie The Cotton High Leg Thong ($15).
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Dora Larsen Frankie Low Rise Knicker
We're always here for a unique color and fabric combo, like this Dora Larsen Frankie Low Rise Knicker ($39).
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CUUP The Bikini
We highly recommend having a few pairs of this CUUP Bikini ($18) in your lingerie drawer.
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Richer Poorer Femme Boxer
With a t-shirt, this Richer Poorer Femme Boxer ($26) is loungewear-chic.
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Antidote Studios Je t'aime Miami Panty
Give your lingerie drawer a French-girl upgrade with Antidote Studios Je t'aime Miami Panty ($45).
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ThirdLove Everyday Cotton Thong
This ThirdLove Everyday Cotton Thong ($9) is a total essential. Stock up for every day of the week with the brand's seven for $47 deal.
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Skarlett Blue Beloved High-Rise Chikini
This Skarlett Blue Beloved High-Rise Chikini ($24) is so delicate and sweet.
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Eberjey Pima Goddess Everyday Thong Trio
Can't go wrong with this Eberjey Pima Goddess Everyday Thong Trio ($48).
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The Great Eros Forma Hi Waist Bikini
We love the detailing on this The Great Eros Forma Hi Waist Bikini ($68).
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Lorette Lingerie L Ruffle Panties
The mesh booty on these Lorette Lingerie L Ruffle Panties ($57) is low-key sexy.
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Else Belize High Waist Brief
How beautiful is this Else Belize High Waist Brief ($62)?!
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Thinx Hiphugger Undies
This pair of Thinx Hiphugger Undies ($34) was the label's original and best-selling style. If you're not already familiar, Thinx is the go-to brand for period underwear; the label has created washable, reusable underwear designed to replace pads and tampons, or be worn with tampons and cups for extra protection.
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Knixy Lace Essential High Rise
This Knixy Lace Essential High Rise ($25) gives us French-girl vibes.
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Vivien Ramsay Hi Cut Panty
This Vivien Ramsay Hi Cut Panty ($48, originally $64) puts a stylish spin on the simple white thong.
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Gianna Cotton Violet Panties
These Gianna Cotton Violet Panties ($62) are made for chill days at home.
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Lonely Hollie Short
Cozy, but make it ultra-feminine in this Lonely Hollie Short ($60).