Gwyneth Paltrow and Daughter Apple Star in New Goop G. Label Campaign Shot by Brad Falchuk

For the debut of G.Label's newest collection, Gwyneth Paltrow rallied her "quarantine crew" together, recruiting husband Brad Falchuk as her photographer and daughter Apple Martin as a fellow model, to showcase the new classic, cool pieces in a series of effortless photographs. Though the Goop founder has already proven there's no one better to model her clothing than Gwyneth herself, she and Apple do make a pretty perfect pairing in matching denim looks. While Apple's face might not be shown in the pictures, the glimpse of her sunny blonde hair is enough to see the resemblance between the mother-daughter duo.

Launched in partnership with Cartier, the July Core Collection is in line with the brand's simple yet cool-girl aesthetic, featuring vintage denim, university tees, and army-green utility wear in neutral tones, described by Gwyneth as "pieces that feel comfortable but look really cool and elegant." Check out all of the campaign photos below, and prepare to obsess over the beautifully tailored pieces.