New Balance Came Out With These Rainbow Sneakers For Pride Month, and They're So Magical

The Kicks: New Balance Pride 327s ($100)

Release Date: May 22, 2020

Why We Love Them: New Balance has just announced its 2020 Pride collection, and man, does it spark joy. The collection includes two pairs of sneakers for both women and men: the FuelCell Echo, which is a running sneaker, and the classic lifestyle 327 model. While both styles are pure colorful perfection, I couldn't stop thinking about the 327 silhouette. While the FuelCell Echos come in a knit material in blue and white, I love the fact that the 327s adopted the rainbow colors of the LGBTQ+ flag in a more subtle, colorblock fashion.

The colorblock shoe features a patchwork of different colors that make up the flag along the body. There's even a little heart with NB's logo on the tongue, as well as a miniflag on the shoelaces. If you take a look at the inside of the shoe, you'll notice that the sole says "love since 1906." If you're hoping to snag a pair (I know I am!), set your calendar for May 22. As for price point, the 327s are set to retail at $100 on NB's website in North America. Keep reading to get a look at the rainbow sneakers from all angles ahead. Then, come back here on May 22 to shop them out when they are available.