The Best Women's Sports Merch to Shop Right Now, Because We Are the Moment
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If you've ever hunted for your favorite player's jersey just to come up empty-handed, you've probably noticed that women's sports merch still majorly lags behind merch for men's sports. A report last year from Klarna and the Sports Innovation Lab found that women's sports merch is hard to find, hard to buy, and lacking in variety, availability and quality.
That's not just an L for those of us hoping to rep our favorite team or athlete — it hurts women athletes themselves, and the growth of women's sports overall. That said, several brands and retailers have stepped up their merch game and there are increasingly more options that allow you to broadcast your support of your team with stylish and high-quality fits.
That is, if you know where to look for them. We did the digging so you don't have to, and rounded up all the women's sports merch you'll be proud to wear. Because there's never a wrong time to rep women's sports and the talented athletes that are changing the game.
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The Best Women's Sports T-Shirt
Everyone Watches Women's Sports Tee ($45)
Togethxr's "Everyone Watches Women's Sports" t-shirt became an instant classic when the athlete-founded brand released it in 2023, and if you've been to a women's sports event of any kind since then, odds are you've seen it (and maybe wished you were wearing it). Francophiles can opt for the version in French, which was everywhere at last summer's Paris Olympics.
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The Best Women's Sports Hoodie
Playa Society Black History Month Hoodie ($90)
Streetwear brand Playa Society has some of the most creative women's sports merch in the biz, and their Black History Month collection is no different. This hoodie, which reads "Black history every game," celebrates the iconic Black women of the WNBA, and their immeasurable contributions to society, culture and sport.
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The Best Philanthropic Women's Sports Merch
Angel City FC's "LA Strong" Shirt ($35)
Show your support for Los Angeles's NWSL team while aiding the city in rebuilding from the recent devastating wildfires. All proceeds from this shirt will go to the American Red Cross and the LA Fire Department Foundation.
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Best Women's Soccer Merch
Gotham FC Colorblock 1/4 Zip Sweatshirt ($200)
Leave it to New York City's National Women's Soccer League team to have some of the coolest merch in the league. This jacket, part of the team's collaboration with trendy activewear brand Terez, features a fun colorblock design and 100 percent soft and breathable Pima cotton.
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Best Women's Sport Merch For Liberty Fans
Women's WNBA Jam Liberty Ionescu And Stewart ($30, originally $38)
The WNBA is chock-full of dynamic duos, from New York Liberty champs Breanna Stewart and Sabrina Ionescu to NCAA standouts turned Chicago Sky teammates Angel Reese and Kamilla Cardoso. Homage's vintage-inspired WNBA t-shirts feature those iconic pairings plus dozens more, each paying homage to the classic 90s video game with nostalgic designs and player stats.
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Best PWHL Merch
PWHL x Kezna Dalz Black History Month Adult Long Sleeve T-Shirt ($40)
Sleep on women's hockey at your own risk. The Professional Women's Hockey League may be new to the game, having just played its first season last year, but it already has a devoted fan base, incredible storylines, and great merch. This long sleeve t-shirt, released for Black History Month, is a collaboration with Montreal-based artist Kezna Dalz, and pays tribute to "the contributions and strength of Black communities, both on and off the ice."
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Best Women's Sports Merch For Sabrina Ionescu Fans
Sabrina 2 Sneakers ($130)
Finally, women's basketball signature sneakers are starting to get the hype they deserve. The much-anticipated second iteration of Nike's Sabrina Ionescu collab was one of the hottest sneaker launches of 2024, and now you're just as likely to spot them on the court as on the street.
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The Best Women's Sports Merch For Unrivaled Fans
Crown Powder Blue Unrivaled T-Shirt ($40)
Created by Napheesa Collier and Breanna Stewart, Unrivaled is the newest 3 vs. 3 league based in Miami, Florida where many of your favorite WNBA stars are playing during the off season. The league offers higher salaries and equity to its club players — a huge accomplishment within the NBA vs. WNBA pay gap conversation. You can join the fight by supporting Unrivaled and rocking their sleek athleisure merch. This powder blue tee is a fave, featuring a bold statement about what women athletes deserve: "The Future Is Unrivaled."
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Best Women's Sports Merch For Serena Williams Fans
Serena Williams's Nike Bomber Jacket ($180)
Her days of tearing up the court may be over, but Serena Williams's influence on sports — and fashion — still looms large. This oversized bomber jacket, a standout from her Nike line, features varsity jacket-inspired details and curved colorblocking that mimic a tennis ball.
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Best Women's Sports Merch Crewneck
Just Women's Sports Crewneck ($55)
You've probably seen your favorite athlete rocking Just Women's Sports merch. Investors in the women's sports media company include legends like Billie Jean King, Allyson Felix, Abby Wambach and Kelley O'Hara. You can match these icons with the brand's signature crewneck, featuring a slogan that says it all.
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Best Women's Sports Merch Cap
The Sports Bra Hat ($30)
Okay, so it's not technically women's sports merch. But it is women's sports bar merch. The Sports Bra is Portland-based sports bar, and the first one in the nation to broadcast only women's sports. Rep it wherever you are (the bar plans to open franchise locations soon!) with this always-stylish dad hat.
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Lauren Wingenroth is a freelance journalist covering all things sports, fitness, and the performing arts. In addition to PS, her stories can be found in The New York Times, GQ, Outside magazine, Women's Running, Well+Good, Dance Magazine, and more.