Aurora James

At the Fifteen Percent Pledge Inaugural Gala, Everyone Wore a Black Designer

Apr 3, 2022

At the Fifteen Percent Pledge Inaugural Gala, Everyone Wore a Black Designer

The Fifteen Percent Pledge, an organization founded by designer Aurora James of Brother Vellies in response to the racial reckoning of 2020, hosted a star-studded inaugural gala over the weekend in celebration of its accomplishments to date.

AOC Turned Around and Made the Ultimate Statement at Her First Met Gala: "Tax the Rich"

Sep 14, 2021

AOC Turned Around and Made the Ultimate Statement at Her First Met Gala: "Tax the Rich"

Alexandria Ocasio-Cortez made quite the debut at Monday night's Met Gala!

Nordstrom Is the First Retailer to Take the 15 Percent Pledge For a Confirmed 10 Years

Jul 8, 2021

Nordstrom Is the First Retailer to Take the 15 Percent Pledge For a Confirmed 10 Years

The 15 Percent Pledge, led by Brother Vellies founder Aurora James, recently celebrated its one-year anniversary of bringing change to the fashion industry by asking retailers to commit to buying from Black businesses and increasing company-wide diversity.

21 of Aurora James's Favorite West Elm Products That We're Pretty Sure We Need Now

Apr 21, 2021

21 of Aurora James's Favorite West Elm Products That We're Pretty Sure We Need Now

As if we needed another reason to love West Elm, the home retailer is now running a Tastemakers campaign where you can shop some of your favorite founders' and designers' favorite pieces.

Brother Vellies Is Launching Sneakers, and Aurora James Gave Us a Sneak Peek

Feb 24, 2021

Brother Vellies Is Launching Sneakers, and Aurora James Gave Us a Sneak Peek

Surprise!

15 Black Women Who, Quite Frankly, Did the Damn Thing in 2020

Dec 15, 2020

15 Black Women Who, Quite Frankly, Did the Damn Thing in 2020

This year was a turbulent eon for practically everyone, but especially Black women.

Madewell Is the Latest Fashion Retailer to Join the 15 Percent Pledge

Dec 4, 2020

Madewell Is the Latest Fashion Retailer to Join the 15 Percent Pledge

Madewell is one of the latest retailers in fashion to join the 15 Percent Pledge.

Keds' New Voting-Themed Sneakers Have Us Ready to Strut to the Polls — Who's In?

Aug 13, 2020

Keds' New Voting-Themed Sneakers Have Us Ready to Strut to the Polls — Who's In?

Whether you're already planning on heading to the polls and voting in person or casting an absentee ballot from your own home, it's more important than ever to spread the message to vote — and it doesn't hurt to look cute while doing it.

Aurora James Tells Us Exactly What It Means When a Retailer Takes the 15 Percent Pledge

Jun 16, 2020

Aurora James Tells Us Exactly What It Means When a Retailer Takes the 15 Percent Pledge

The 15 Percent Pledge was founded by Aurora James on May 29, 2020.

Aurora James Calls on Corporations to Buy 15% of Products From Black-Owned Businesses

May 31, 2020

Aurora James Calls on Corporations to Buy 15% of Products From Black-Owned Businesses

Amid nationwide protests in response to the death of George Floyd, designer Aurora James of Brother Vellies issued a powerful call to action, asking major corporations to support Black-owned businesses with a 15 percent pledge.