Parade

Parade and Urban Outfitters Just Launched the Intimates Collab of Our Dreams

Aug 1, 2022

Parade and Urban Outfitters Just Launched the Intimates Collab of Our Dreams

The internet's favorite underwear brand just made its first-ever foray into the market of in-person shopping, officially becoming more accessible than ever before and thus giving us even more incentive to stock up on its silky, universally comfortable pieces.

Malibu Barbie, Is That You? Sydney Sweeney Looks Stunning in Parade's Lingerie Campaign

Jun 4, 2021

Malibu Barbie, Is That You? Sydney Sweeney Looks Stunning in Parade's Lingerie Campaign

Parade has its first-ever celebrity campaign star — Sydney Sweeney!

Jan 26, 2021

Affordable Underwear Brand Parade Launches a New Collection That Reduces Its Carbon Footprint

Parade is back with another collection of underwear, but this one is sustainable and leaves no lines under your clothes.

Holy 2000s! Madonna's Daughter Stars in Juicy Couture's New Underwear Campaign

Dec 7, 2020

Holy 2000s! Madonna's Daughter Stars in Juicy Couture's New Underwear Campaign

Holy 2000s!

Parade's Affordable Birthday Collection Is Full of Joy

Oct 22, 2020

Parade's Affordable Birthday Collection Is Full of Joy

Parade's underwear line has become such a hit over the past year because it encompasses the three key facts we all look for in a product: it's stylish, flattering, and comfortable.