The Demure Trend Is Here — Shop 15 Products to Live Mindfully

Auvon Weekly Pill Organizer ($6, originally $8)

"Who knew demure could come at such an affordable price? Nothing makes me feel more elegantly organized than my new pill box case — and I'm only on one medication (though I vary my dosage each day, so that's my excuse). There's something about lightly pressing the lid spring and retrieving my pill as I go through the week that makes me feel structured and so on top of my game. I think I feel most demure and refreshed when I'm placing the pills in their intended compartments at the start of each week." — Sarah Wasilak, associate content director, Shopping

Schick Hydro Silk Touch-Up Dermaplaning Tool with Precision Cover ($6, originally $7)

"I'm not the most demure when it comes to fashion, but I'm all about understated beauty. And this is my go-to product for shaping my brows in between spa visits to keep them looking as cutesy as possible. What's more, they feature micro-guards to keep skin from being irritated, very mindful." — Jessica Andrews, senior content director, Shopping

Basic Concepts Tongue Scraper (2 Pack) ($8, originally $10)

"I think my tongue scraper is very demure. Talking to people without having bad breath is a must. It's very mindful and considerate of me. I can scrape off the bad bacteria so that I don't have to subject anyone to smelling bad breath that a simple toothbrush can't solve. Plus, it's stainless steel, so it's very mindful — very cutesy." — Taylor Andrews, editor, Balance

Eos Shea Better Body Lotion in Vanilla Cashmere ($9)

"A demure girlie is going to smell good (she's considerate of course!), and this body lotion has the most gorgeous vanilla scent. I discovered it thanks to 'Love Island USA' season six cast member Leah Kateb's viral shower routine — how very considerate of her. It's ideal for the ones who want to feel cutesy with a yummy fragrance. It doesn't do too much but adds a wave of gourmand goodness to your skin. And at only $9, it's an affordable, mindful purchase." — Anvita Reddy, assistant editor, Shopping

OXO Good Grips 3-in-1 Avocado Slicer ($9, originally $10)

"What's the most demure way to handle your avocado? This slicer and pitter of course. The multipurpose tool has a smooth solution for every step of the process, ultimately making for the most clean slices of 'cado any wedge of toast has ever seen. The serrated plastic blade cuts the outer skin so smoothly (no matter how ripe the fruit is, I'm amazed every time). Then, the pitter latches onto the seed and removes it with a single twist. There's no fuss and no mess — only the gentle, demure treatment of your avocado." — SW

Scünci Prep Rounded Terry Headband ($10)

"You see this headband that I use every time I do my skin-care routine? It's very demure, very mindful — I keep my hair out of the way, I preserve my blowout. It's considerate, it's cutesy. On a serious note though, this terry-cloth headband has been a very practical addition to my beauty routine that is not only aesthetically pleasing but serves a purpose, too (AKA keeping my baby hairs out of the way)." — Alida Araica, newsletter manager

e.l.f. Halo Glow Liquid Filter Complexion Booster ($14)

"I want to be mindful with my makeup routine and I don't want to look too cakey — it's not considerate. The e.l.f. Halo Glow Liquid Filter Complexion Booster makes my skin glow while adding coverage, so I don't need to do too much with my foundation. It delivers a glow-from-within look, which is very approachable, very natural, and very demure." — AR

Day Rate Beauty Power Pin ($29)

"I needed a way to elevate my everyday messy bun and celebrity hair stylist Mark Townsend recommended this seven-inch French hair pin as a way to create an updo without damaging my hair. It holds all day and feels much more demure than hair tangled in a scrunchie. I simply part my hair and twist it around the pin for an elevated look that only takes a few seconds." — Genevieve Farrell, director of fitness and wellness video

Garage Asymmetric Twisted Top White ($30)

"This is hands down my most demure-feeling article of clothing. There's something about the slight dip of shoulder that feels intentional, clean, and elegant. The polyester-spandex mix of the material is stretchy but structured. I'm personally obsessed and about to buy the top in every color so I can feel demure five days a week. Of course, this top would be far less demure with a stain, so washing it regularly on a gentle cycle, so as not to compromise the fabric, is key." — SW

Squigs Gooseberry Delight Hair Oil ($37)

"Having healthy hair is very demure, and this nourishing hair oil conditions your strands and keeps your scalp balanced. Be considerate of your hair and use this Ayurvedic oil that is formulated with amla, castor, and coconut oil to help hydrate, repair dry, damaged hair, and add shine. It's multifunctional, too, and can be used as a prewash treatment for deep conditioning or as a finishing oil for slicked-back looks — very considerate, very mindful." — AR

The Skinny Confidential Caffeinated Sunscreen ($45)

"Using a lightly-tinted SPF daily like the Caffeinated Sunscreen from the Skinny Confidential feels very demure to me. It preps my skin for the day (whether I'm wearing makeup or not) and keeps my face protected from the sun at the same time. Very considerate, very mindful of sun damage. Another bonus? It also boasts skin-care ingredients like squalene that keeps skin moisturized and caffeine that reduces the appearance of fine lines." — AA

Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler ($60)

"Staying hydrated is very demure, it's very important — very good for healthy girlies to stay hydrated. With this large Stanley quencher, I'm very mindful. I'm not constantly refilling my water bottle or using plastic water bottles. I'm hydrated but very resourceful with it. I personally have the white one, but that's because my BF gave it to me as a gift. I probably would've chosen a more vibrant color like purple or pink. Not very demure of him to give me white, but alas . . . Although, maybe white is more demure?!" — TA

Vivaia Square-Toe Mary-Janes (Margot Mary-Janes) ($97)

"I replaced my clunky running shoes with these very demure mary janes. Very mindful as they are machine washable. If needed, they can tolerate a light but demure run when I need to chase my little ones through the playground." — GF

Hill House Home The Louisa Nap Dress ($98, originally $150)

"While I aspire to be more demure, I think I fall somewhere more along the lines of 'demuretsey,' which Lebron defines as a cross between demure and cutesy. And my 'demuretsey' go-to is absolutely the Hill House Louisa Nap Dress in Black. It's one of those viral finds that has staying power, proving it was well worth the hype and more than a passing trend.

I wear it for everything — a plane ride, my nephew's soccer game, a work event, cocktails with friends — and it's always perfectly pulled together and unbelievably comfortable. Plus, the ruffle hem midi skirt and puff sleeves add a cutesy vibe, moving it squarely into 'demuretsey' territory. This way, I'm never overdressed and 'doing too much,' nor am I too casual and woefully underdressed — instead, I'm doing just enough and isn't that the epitome of being demure?" — JA

The Great Trinket Top ($275)

"For a demure look with just the right amount of vintage charm, The Trinket Top from The Great is my go-to. The oversize collar with floral cutouts is delicate yet memorable. It's a feminine take on my white blouse work staple that I find myself reaching for time and time again." — GF

Anvita Reddy is an assistant editor for PS Shopping. She has a passion for products and is an avid reviewer of everything including furniture, mattresses, home gadgets, cookware, tech, and more. Having dealt with acne as a teenager and into adulthood, her expertise lies in beauty. She has tried and tested plenty of skin care, makeup, hair care, and countless other beauty products.