Quiet Luxury Is Over — Shop the Loud Luxury Trend Dominating TikTok
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As an editor, I often rely on the "cultural pendulum" theory to predict what comes next — whether it be in politics, media, or even TikTok trends. The theory assumes that with the rise of one prominent idea or aesthetic, another will soon follow to counter it.
We've seen this play out in countless ways over the last few years; the summer of 2023 was a pink-doused parade of all things Taylor Swift and Barbie, while 2024 channeled moodier, party-girl vibes via Brat summer. The robust skin-care routines made famous by TikTok's most notable influencers have since been replaced by the skinimalism trend and a shift toward more stripped-back regimens. Now, the era of quiet luxury appears (rather ironically) to be going out with a whimper, as TikTok's noisiest trend to date takes shape. Enter: loud luxury.
What Is TikTok's Loud Luxury Trend?
While the quiet-luxury trend assumed a more understated approach — with refined, high-end styles that epitomized elegance and restraint — loud luxury wants to command your attention. It's less neutral-heavy, more colorful; less pragmatic, more playful; and less about masking the cost of high-end luxuries but rather flaunting it. The aesthetic empowers boldness, giving people the freedom to indulge in everything from dopamine dressing to logomania and wearing your wallet without shame — think faux-fur coats, designer perfumes, and marble home accents galore.
How to Shop TikTok's Loud Luxury Trend?
While you might not have the budget to shop quite as luxuriously as your favorite celebrities or influencers, there are ways to embrace a more maximalist flair — whether it be in your wardrobe, home, or even beauty cabinet.
Ahead, I rounded up the best products to help you tap into TikTok's loud luxury trend, with items that span a range of categories and retailers — including Amazon, Shopbop, Nordstrom, Sephora, and more. Keep reading to shop the trend and peruse through our below categories for easier browsing.
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A Nourishing Lip Oil
Dior Lip Glow Oil ($40)
Coat your lips in the most decadent gloss with Dior's infamous lip oil. The formula is available in 10 shades, including this rich bronzed shade.
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A Silky Bronzer
Armani Luminous Silk Glow Bronzer Drops ($48)
Armani's liquid bronzer goes on smooth, with a silky composition that's designed to drench skin in a sun-kissed finish. Available in two shades, it'll make the most luxe addition to your skin-care routine.
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A Designer Perfume
Chanel Coco Mademoiselle Eau de Parfum ($138)
You'll smell so divine in this perfume from Chanel, which features notes of orange and Turkish rose. Plus, the elegant bottle will look gorgeous styled on your nightstand or vanity.
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A Decadent Moisturizer
La Mer The Moisturizing Soft Cream Moisturizer ($200)
Hailed as one of the best moisturizers on the market, this beauty splurge is well worth the investment — and designed to work across a variety of skin types. Use it to remedy redness, enlarged pores, and improve the skin's firmness.
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Logo Sneakers
Guess Calebb3 Sneaker ($45-$55)
Tap into the logomania trend with this chunky sneaker from Guess. The platform shoe is wrapped in a neutral coloring, with logo splashes that make it feel high end — despite it's under-$50 price tag.
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A Stylish Bag Charm
Coach Heart With Arrow Bag Charm ($95)
Charmcore is all the rage this season, and Coach's wide selection of bag charms will help you dress up any bag with a fun designer flair.
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A Faux-Fur Coat
Misty Brown Faux-Fur Coat ($158)
Few things feel quite as luxurious as a faux-fur coat, and this fluffy layer is the epitome of loud luxury. Pair it with a leopard-print dress for an ensemble that's bound to turn heads.
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A Luxurious Bag
Marc Jacobs The Medium Tote ($250)
Marc Jacobs's infamous tote bag gets an even more lavish upgrade via this zebra print style, which features a raised logo lettering that's front and center, plus a practical zip closure to match.
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A Fashion Coffee Table Book
Fashion Coffee Table Books ($22, originally $28)
With this designer book decor, you can dress up your coffee table with a luxe accent, and incorporate a concealed storage area into any room in your home. The book is hollowed out, giving you space to store everything from remotes to cords and beyond.
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A Marble Box
West Elm Marble Decorative Box ($49)
Marble is a staple within the loud luxury aesthetic, and this decorative box offers a feasible way into the trend. With its durable build, stylish design, and under-$50 price tag, what's not to love?
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A Diamond Wool Rug
Erin Gates By Momeni Handwoven Orchard Diamond Wool Rug ($79-$1,699)
Your home will feel so much more presidential with this checkered rug in the mix. The decor piece is crafted from a luxe wool material that feels plush on feet and is designed to last.
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A High-End Sculpture
Joanthan Adler Amoeba Sculpture ($295)
Much like the loud luxury trend, this sculpture is designed to draw attention, with a bright orange coloring that's bound to stand out in even the most understated spaces.
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A Stylish Gym Bag
Mark and Graham Raffia Tennis Tote ($199)
This isn't your grandma's tennis bag — in fact, it's way more chic. Unlike traditional, bulky tennis bags, this Mark and Graham style reimagines the accessory through a large, tote-inspired lens that features an outside pocket for your tennis racket. You can carry this to work and then hit the tennis courts immediately after.
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A High-End Fitness Tracker
Oura Ring Gen3 Horizon, Silver ($349)
If you don't want to wear a band around your wrist, the Oura Ring is a more subtle choice with some serious fitness tracking capabilities. Athletes Lindsay Vonn and Katie Ledecky love it for its accuracy and wearability. We love it for its detailed sleep data, cycle tracking, and sleek design that feels so luxurious.
"For me, the most useful application has been tracking my sleep," one PS editor wrote in her product review. "I found that, in fact, when I got a sleep score lower than 80, I did feel more sluggish during the day." The Oura Ring also boasts up to seven days of battery life, and includes many other metrics like heart rate monitoring and step calculation.
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Kyley Warren (she/her) is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.