Hello, Gen Z Yellow! Shop 31 Items in the Color That's Taking Over the Internet

Urban Outfitters
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Bye-bye Millennial Pink, it was nice knowing you. There's a new color taking over our lives: Gen Z Yellow. If you haven't realized it yet, shades of this sunny color are all over campaigns, products, and designs. Why? This generation absolutely loves it. But how has it become so huge? A lot of experts point to strategic marketing and the bright hue giving people the opportunity to make a bold statement. Whatever the reason, it's truly having a moment, and we are going to embrace it.

We created your ultimate guide to the best fashion, home, beauty, and tech products in Gen Z Yellow. From a miniature hairdryer to fuzzy slippers, everything is a bit more intriguing when soaked in this vibrant color. Shop through these coveted items, and treat yourself. All the cool kids are doing it.

EKOBO Bento Box
urbanoutfitters.com

EKOBO Bento Box

Lunch will be vastly improved by this EKOBO Bento Box ($24).

The Molly Printed Headband
freepeople.com

The Molly Printed Headband

This The Molly Printed Headband ($28) will be the cherry on top of your outfit.

LikeMindedObjects UO Exclusive Desk Lamp
urbanoutfitters.com

LikeMindedObjects UO Exclusive Desk Lamp

This LikeMindedObjects UO Exclusive Desk Lamp ($300) will be a chic addition to the office.

Mimic Suede Heels
modcloth.com

Mimic Suede Heels

Wear these happy Mimic Suede Heels ($109) to work.

BaubleBar Fiona Huggie Hoop Earrings
shop.nordstrom.com

BaubleBar Fiona Huggie Hoop Earrings

Get these BaubleBar Fiona Huggie Hoop Earrings ($23, originally $38) before they sell out.

Intentionally Blank Tula Clog Sandals
urbanoutfitters.com

Intentionally Blank Tula Clog Sandals

These Intentionally Blank Tula Clog Sandals ($149, originally $189) look cute with both jeans and dresses.

Solid Yellow Scrunchies
amazon.com

Solid Yellow Scrunchies

Put your hair up with these Solid Yellow Scrunchies ($7, set of two).

Senreve Coda Leather Belt Bag
shop.nordstrom.com

Senreve Coda Leather Belt Bag

Wear this on-trend Senreve Coda Leather Belt Bag ($445) like a crossbody.

Reclaimed Vintage The '89 Slim Tapered-Leg Jeans
us.asos.com

Reclaimed Vintage The '89 Slim Tapered-Leg Jeans

We dig the vintage look of these Reclaimed Vintage The '89 Slim Tapered-Leg Jeans ($51).

Sosken Harley Jacket
shopbop.com

Sosken Harley Jacket

This Sosken Harley Jacket ($120, originally $398) is an awesome deal.