We're LOLing at the Internet Trying to Use and Explain "Pushin P"

TikTok trends come and go overnight, but one particular trend involving the letter P has turned into something that might last a while. The term "pushin P" has taken over the video-sharing platform exponentially fast in the form of comments, videos, as well as the 🅿️ emoji, and barely anyone can seem to define it exactly — although the gist is pretty simple to wrap your head around.

Rapper Gunna, whose song "Pushin P" is where the phrase originated, explained the meaning behind it in an interview with radio show The Breakfast Club, saying, "It's simply 'player,' but you also can use it in other ways." Generally, pushin P means to keep things real. "F*cking your partner's main b*tch ain't P. If you hold the door for a lady, that's P," Gunna said in an Instagram Live. "Arguing with your partner about money ain't P. We ain't doing that. We're pushin P." In other words, "P" is a positive thing. If someone's doing something that's admirable or impressive, they're "pushin P." Easy, funny, not that deep.

Soon after the release of Gunna's song, "pushin P" took off on TikTok, spawning hundreds of videos of people talking in circles to explain a phrase that isn't that deep. Suckers for any ounce of social engagement — even at their own expense — brands like Nike and IHOP have tried their hands at pushin P, literally and figuratively. "We had an internal meeting, and without getting into details, we're pushin 🅿️ all year," Nike tweeted, inviting a steady stream of hilarious and brutal roasts from Twitter users. IHOP, on the other hand, tweeted, "We're always pushing 🅿️ancakes," which, judging from the thousands of quote tweets and replies, is the opposite of P and feels like when you teach your parents what a slang word means, and you see them try to use it in a Facebook status.

The brands, of course, received such mixed feedback, because, as one Twitter user so aptly wrote, "You know a meme is dead when a brand gets involved." It was fun while it lasted, I guess. If anything, at least we still have some hilarious videos ahead of people trying to explain what "pushin P" means.