Urban Decay's Original Naked Palette Is Back — See Our Editors' Favorite Looks
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Everyone needs a staple, neutral eyeshadow palette in their collection, and for the longest time, Urban Decay's original Naked Palette was the cult favorite. It was one of the first beauty products to go viral in the 2010s beauty YouTuber era. Although it was discontinued in 2018, the Naked Palette spawned an entire line of neutral-toned, everyday makeup products for the brand, from complexion products to over nine different eye palettes, like the bestselling rose gold-toned Naked3 and warm-toned Naked Heat, which are still available to shop. But, right now, for a limited time only, Urban Decay is bringing back the original Naked Palette ($59) exclusively at Ulta.com and the brand's site.
The limited-edition rerelease features the original 12 shades, including nudes, browns, golds, and bronzes, in a range of smooth mattes, velvety satins, shimmers, and metallics. Whether you create a wash of sparkle with Half Baked, a natural "no makeup, makeup" look with subtle contouring and highlighting, or the boldest smoky eye using Creep, the palette's versatility speaks for itself. With this palette, you can craft an eye look for every moment and use it as a base for other bolder eyeshadow palettes or shades.
As great as the original was, the brand made a few changes this time around, giving it the revamp it deserves. Unlike the original formula, this limited edition rerelease is vegan. The shadows also have a creamier texture that makes it easier to blend and long-lasting. The updated formula minimizes creases, fading, and fallout. The packaging is nearly the same with its chocolate, velvet case, but its mirror is slightly bigger and it comes with a dual-sided eyeshadow brush.
Ahead, a few of our editors share their favorite memories of the Naked Palette and show off their looks using the rereleased version. Keep reading to learn more and shop the palette before it's sold out for good.
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Urban Decay's The Original Naked Eyeshadow Palette on Fair Skin
Urban Decay Naked Eyeshadow Palette ($59)
"Don't take away my beauty editor badge, but I can count on one hand the number of times I've worn eyeshadow in the last five-plus years. The truth is I'm lazy, perpetually low on time, and beholden to eyelids so hooded eyes you can't see the makeup magic anyway. If there were ever an eyeshadow palette to bring me back, though, it would be Urban Decay's original Naked. It was the first-ever palette I called in during my early days as a beauty assistant at Allure, and therefore, was the one I experimented with most in my early 20s. (Back when I cared enough to try — good times.) It helped me realize I favor a more natural eye makeup look than something more bold, a fact that's still true to this day.
And while I bid adieu to eyeshadow a few years after Naked was discontinued in 2018, I would be lying if I didn't clamor to get my hands on it upon its triumphant return. As expected, the shades are just as creamy and delectable as ever (in fact, they are even better because now they are vegan) and I still gravitated toward my go-to neutrals: Virgin and Sin, two pinkish beiges across my lids; the sparkly champagne hue Sidecar on the inner corners of my eyes; and Toasted, a shimmery light brown, blended along the creases." — Kelsey Castañon, senior content director
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Urban Decay's The Original Naked Eyeshadow Palette on Tan Skin
Urban Decay Naked Eyeshadow Palette ($59)
"Urban Decay's original Naked Palette is what I used to learn how to do my eye makeup (along with the help of the OG beauty YouTubers). I remember seeing countless tutorials of mesmerizing smoky eyes and glam-worthy bronzy eye looks. After finally convincing my parents to buy it for me (because I was a high school student with no income), I was obsessed. The Naked Palette is what I reached for during dance recitals, Sweet 16s, and prom — and I continued to use it into my college years and beyond. It's safe to say that the Naked Palette was my emotional support eyeshadow palette through my adolescence. I had to say goodbye to my original Naked Palette when I hit pan on several shades, but getting my hands on the rerelease brought back all those memories.
Although time has passed, some things never change. I instantly gravitated toward Half-Baked and Smog as all-over lid shades, sporting the same look as high school me. I added Buck to my crease and outer corner to add depth and then used Sidecar in the inner corner for that extra sparkle. Because of my "Gossip Girl" obsession, I tried my hand at a smoky eye à la Taylor Momsen using Creep and Gunmetal with Half-Baked in the middle. The Naked Palette fueled my love of makeup back then, and I can already feel it reviving my creativity now." — Anvita Reddy, assistant editor, shopping
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Urban Decay's The Original Naked Eyeshadow Palette on Dark Skin
Urban Decay Naked Eyeshadow Palette ($59)
"I've been in love with the Urban Decay Naked Palette for years and it was pretty much the only eyeshadow I wore when it first came out. You could usually find me doing a gold shimmery eye with winged liner and lots of mascara, but I did use the Urban Decay Naked Heat Palette for different tones of gold, brown, and sienna occasionally, too. Now that it's back years later, I still love how flattering all the shades look on my skin tone. Whether matte or metallic, they're warm and sultry and never leave me looking washed out." — Jessica Andrews, senior content director, shopping and UK
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Anvita Reddy is an assistant editor for PS Shopping. She has a passion for products and is an avid reviewer of everything including furniture, mattresses, home gadgets, cookware, tech, and more. Having dealt with acne as a teenager and into adulthood, her expertise lies in beauty. She has tried and tested plenty of skin care, makeup, hair care, and countless other beauty products.