I Tried TikTok's "Fisherman Aesthetic" and I'm Officially Hooked — How to Shop It
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Every once in a while, an internet trend comes along that awakes something within a person; a spark that makes them feel inexplicably connected to an aesthetic they didn't even realize they loved until TikTok influenced them to (its algorithms are a little too good, IMO).
I saw this firsthand last spring when my romcom-loving friends channeled their inner-Diane Keaton through the coastal grandma aesthetic, and then again last summer when the brat trend gave every party girl an excuse to be even more chaotic. A recent scroll through TikTok ignited my own "trend spark" and introduced me to what might be the internet's most nautical (and unexpected) aesthetic to date: the fisherman trend.
What Is TikTok's Fisherman Aesthetic?
If you've ever wanted to raid your grandpa's fishing wardrobe (hand up!), the fisherman aesthetic provides an outlet to do just that — but with a chic twist. Inspired by rugged, coastal undertones, TikTok's fisherman trend blends cozy, boat house vibes with an elevated, Ralph Lauren-esque flair; think chunky cable knit sweaters, fishing charms, checkered wool blankets, and siren makeup essentials that draw inspiration from the open water's most mythical creatures.
The internet trend is the ultimate counter to TikTok's loud-luxury aesthetic, with an understated vibe that'll have you experimenting with muddied Earth tones and pining for a salmon fishing retreat in Scotland (or at the very least, a New England summer). Ahead, I curated a shopping guide to 2025's most unique trend yet — and my own personal favorite. From fisherman sandals to wooden boat decor, this roundup will have you hooked on the fisherman aesthetic — with products starting at $10.
Looking for something specific? Browse through our categories for easier shopping:
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A Fish Bag Charm
Free People Fish Bag Charm ($10)
Combine two trends into one with this dainty fish charm — the perfect encapsulation of the fisherman aesthetic and charmcore. It attaches easily to a keychain or a standard zipper on your bag.
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A Bucket Hat
MengPa Bucket Hat ($16)
Whether you're fishing creekside, on a boat, or just bopping around town, this bucket hat will help protect your skin through any long days in the sun. Its patterned design gives it a nostalgic flair that feels timeless and cozy.
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A Collared Jacket
Levi's Stand Up Collar Military Jacket ($96, originally $128)
A khaki military jacket feels like the unofficial uniform of fishermen, and this Levi's style has a collared structure that gives the layer a more polished look.
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A Cable Knit Sweater
Free People Frankie Cable Sweater ($98)
Cable knit sweaters are practically synonymous with the fisherman aesthetic — and for good reason. This thick top features a knotted design throughout that elevates the piece with the most unique texture. What's not to love?
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A Mesh Bag
Longchamp Le Pliage Filet L Mesh Bag ($120)
This mesh bag is sure to be your closest companion whenever you're out on the water — or just running errands around town. Plus, unlike other accessories, it's fitted with a leather upper and snap closure that looks so charming (and helps to better protect your essentials).
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Fisherman Sandals
Dr. Martens 8092 Archive Casual Sandal ($180)
These fisherman sandals take me back to the early '00s in the best way. Their open-toe design ensures you won't have to worry about your feet getting wet while dockside, and the adjustable buckle means you can customize the sandal to achieve a more comfortable fit.
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Nautical String Lights
Nautical Fishing Float String Lights ($17, originally $27)
Can't you picture these multicolored baubles strung up across a boat house dock? The floating lights are sure to brighten up any space with a warm flair, plus they're easy to install.
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Nautical Figurines
Creative Co-Op Decorative Nautical Figurine Bells ($69)
It doesn't get much more nostalgic than these nautical figurines — which also double as bells. From a fisherman to a whale to a mermaid character, you can enjoy a whole assortment of coastal personalities right inside your home.
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A Checkered Wool Blanket
House of Bruar Pure New Wool Check Rug ($51, originally $105)
In my wildest dreams, I'm snuggled up in this blanket while fishing from a creek in the Scottish highlands. But in reality, I'll happily incorporate this checkered piece into my apartment for a more nautical flair.
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Boat Decor
Morning View Wood Boat Shelf Decor ($120)
You might not have the budget for an actual fishing boat (yet), but this boat-inspired decor will surely add a nautical twist to your home space. It features four shelving areas where you can proudly display baubles and other keepsakes.
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Fisherman Photo Decor
Pottery Barn Old Fisherman Photo Decor ($149)
If I didn't know any better, I'd think this was an authentic painting from another century. The photo is actually a Giclée reproduction that's been printed on crackled textured paper for a vintage effect.
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A Shell Clip
Shell Jaw Clip Hair Claw Clip ($10)
Take your beauty cues from the mermaids and incorporate this ethereal shell clip into your next hairstyle. It'll help keep unruly hair strands out of your face while braving even the roughest waters.
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A Nourishing Hand Salve
Burt's Bees Mini Hand Salve ($18, originally $19)
Keep your hands moisturized and free from chapped, flaky skin with this nourishing salve. It's small enough to fit in your pocket or a compact boat bag.
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Siren Makeup
Danessa Myricks Beauty Infinite Chrome Flakes Multichrome Gel ($26)
This flake gel has a chrome coloring that reminds me of fish scales or a mermaid tail; it's turquoise shading is so otherworldly. Dab a bit of the solution onto your cheeks for a siren-inspired look that'll pay homage to mermaid folklore in the best way.
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Kyley Warren (she/her) is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.