Makeup Trends

The Viral Fishtail Eyeliner Trend Is Easier Than It Looks

Graphic eyeliner is a bold yet simple way to elevate any beauty look.

The Fishtail Eyeliner Trend Is a Lot Cooler Than It Sounds

The 1990s beauty landscape can be summed up with brown lipstick and thin brows; the '00s with butterfly clips and frosty eyeshadow; and the '10s with glossy lips and black eyeliner.

I Tried TikTok's "Unapproachable Makeup," and Unfortunately It Worked

I deactivated my Instagram account late last year, so for the last three-plus months, I've been fully committed to TikTok.

Billie Eilish Uses This $12 Lip Stain For Plumper-Looking Lips — and It's Going Viral

Every time I log into TikTok, I'm met with a new beauty product or hack that inevitably changes my life (and everyday look) for the better; a hidden hair-tie technique for a sleeker ponytail, a deodorant layering hack for all-day freshness, and most recently, a Billie Eilish-approved lip-stain trick that the star swears by for a plumper-looking pout — with video evidence to prove it.

I Tried the Viral "Facelift" Concealer Hack From TikTok, and I Have Thoughts

I've been doing my makeup the same way for years — at least when it comes to concealer, bronzer, and blush — but even I started to second-guess my technique after every video (and I mean every video) on TikTok was telling me I was doing it the "outdated" way.

It’s Official: These 9 Makeup Trends Will Take Over in 2025

6 Winter Makeup Trends That Are Heating Up Now

When the temperature starts to drop, you can guarantee two things will happen: our lipstick shades get darker, and our skin-care formulas get richer to accommodate for the drier climate.

Vertical Contouring Is the Latest Makeup Hack You'll Want to Try

You may think you've come across every contouring tip out there — from using self-tanner for a semipermanent glow to the three-finger method that makes applying your cheek makeup feel like a breeze — but there's a relatively new hack making its rounds on TikTok that's worth adding to your collection of makeup tricks.

That's a Wrap on NYFW: Here Are the Stand-Out Beauty Trends

As much as we look forward to spotting the season's best new trends every time Fashion Week rolls around, we can't help but zoom in on the tiny details that make the outfits come together.

12 Lightweight Makeup Products You'll Actually Love to Wear in the Summer

When it's hot and sticky outside, the last thing you want to wear is heavy makeup.

6 Summer Makeup Trends For Every Occasion

Skinny Brows Are Back — Here's How to Fake the Look Without Tweezing

Children of the '80s and early '90s, beware — what we're about to say may be deeply upsetting: skinny brows are back.